Site index

Site index

Everything published on thisismyurl.com, grouped by topic. Generator-driven — new work appears here automatically as it ships, no editorial lag.

This page is the auto-generated index of every public surface on the site, grouped into seven topical clusters. The template queries each post type directly, so new case studies, services, training programs, tools, downloads, stances, and field notes appear here automatically as they ship — there is no editorial step between publishing and listing.

Case studies and portfolio

Real client deliveries — what was wrong, what was built, what changed for the buyer. Case studies are long-form; portfolio entries are one-pager snapshots. Newest first.

Services

What you can hire me for, with the investment range and timeline on each service page. Fixed scope, fixed price, one named senior delivering the work.

  • Active Care — Maintenance

    Everything in Essential, plus a working budget for the small jobs that come up every month — a new landing page, a…

  • Active Social — social media

    Active publishing across three to four platforms with original content production in the loop — short-form video, photography, a recurring series, the…

  • Audit-Light SEO — SEO Retainers

    Monthly diagnostic SEO without the agency overhead — I look at the data, name what's moving, flag what's breaking, and write you…

  • Brand-led Social — social media

    Social as a strategic channel rather than a publishing checklist — quarterly campaign planning aligned with the wider marketing calendar, original content…

  • Build your future — owner-run sites

    A site engineered to grow with you: lead capture you can actually read, a blog scaffold your team can post into, performance…

  • Business Website Design — Tiered Builds from $3,500 to $56,000

    Website design and development for businesses ready to upgrade from a brochure into a site that earns its keep. Three tiers from…

  • Concierge Care — Maintenance

    Senior-level monthly retainer for sites where the cost of a four-hour outage is more than the cost of the engagement. Same-day response…

  • Custom WordPress development for editorial, training, and application builds

    WordPress at the scale where it is no longer "the website" — it is a publishing platform with assigned editors, contributor onboarding…

  • Custom WordPress Plugin Development

    Purpose-built WordPress plugins for integrations, workflows, and features that off-the-shelf plugins cannot deliver cleanly. Built to WordPress coding standards — no bloat,…

  • Ecommerce website development on WooCommerce

    National-brand ecommerce on WooCommerce when the storefront is one channel in a larger commerce operation — ERP or PIM integration as the…

  • Enterprise Curriculum — Curriculum Development

    Full program-scale curriculum where the deliverable is a competency framework, a multi-course delivery system, an assessment programme with defensible scoring and item…

  • Enterprise SEO — SEO Retainers

    Enterprise SEO where there are several properties in the portfolio, an in-house dev team that needs technical specifications rather than recommendations, and…

  • Expanding — E-commerce Sites

    The original store works. The next move doesn't fit inside it — wholesale alongside retail, a subscription product alongside one-time purchases, a…

  • Junior Learner — learning websites

    A school or tutoring site that does the public-facing job properly — staff bios, programme pages, registration forms, parent communications — with…

  • LMS development

    You run actual courses for actual learners and the LMS is doing real work — enrollment flows, progress tracking, certificates, integrations with…

  • Local Leader — newspaper sites

    A digital edition that supports the print operation rather than competing with it. Section structure that maps to the masthead, contributor accounts…

  • Newspaper website development

    Daily-news editorial WordPress at the scale where the CMS is core infrastructure — ad-stack integration, subscription mechanics, syndication, contributor governance across markets,…

  • Pilot Curriculum — Curriculum Development

    One course, designed once, audit-ready. Competency mapping with your SMEs, an assessment blueprint that does what an assessment is supposed to do,…

  • Post Secondary — learning websites

    Post-secondary delivery where the curriculum answers to an accreditor, the LMS connects to a SIS, and accessibility is not optional — WCAG…

  • Presence — social media

    A steady, on-brand presence on the one or two platforms your audience actually uses. Twelve to sixteen posts a month, scheduled, written…

  • Program Curriculum — Curriculum Development

    A program of several connected modules sharing a competency framework, an assessment system, and accessibility commitments documented at the artefact level. Designed…

  • Regional News — newspaper sites

    The shape changes when there are several mastheads under one owner and digital revenue is actually on the line. Cross-title syndication so…

  • Speaking

    Keynotes and conference sessions on WordPress in production, instructional design that survives audit, and what nineteen years of paid WordPress work has…

  • Start Here — owner-run sites

    A real WordPress build on a stack you actually own. Five core pages, your brand applied properly, contact form wired to your…

  • Start Here, Custom — owner-run sites

    A custom homepage structure, two service templates, and SEO basics done by hand — schema, metadata, sitemap, redirects from the old URLs.…

  • Starting Out — E-commerce Sites

    A real store, sized to a real launch — not the maximalist plugin stack that breaks on the first Black Friday. Product…

  • Team Site — team-run sites

    The site has more than one person logging in every week. That changes what it has to be: who can publish, who…

  • Technical SEO Services — Audits, Implementation, Monthly Retainers

    Technical SEO at the level where the audit feeds implementation and implementation feeds the next month's reporting — Core Web Vitals, indexation,…

  • Training and enablement

    Live instructor-led training on WordPress, Microsoft Office, or operational software your team actually runs on. Built around your install, your governance rules,…

  • Unlimited Growth — owner-run sites

    Multi-template architecture, staging environment, edge caching, and a monthly retainer slot for the inevitable "the form broke during a campaign" Tuesday. Built…

  • Website Design and Development Services

    Website design and development for businesses, publishers, and product companies. Seven specific services from $3,500 starter sites to six-figure publishing migrations.

  • WordPress Audit Pre-check — 2-page Site Risk Read

    A two-page written read on the headline risks of your WordPress site. $500 flat, 5 business days. The lowest-commitment paid audit tier.…

  • WordPress Builds — Tiered Engagements for Editorial, Education, and Government

    Three WordPress build tiers from $3,500 to $75,000+. Business Website Design for small business and brand sites, Custom WordPress Development for media/edu/gov…

  • WordPress LMS

    Fixed-scope $4,950 LMS Strategy and Architecture Review for WordPress. Platform fit, role model, integrations, build-vs-buy. 7 business days.

  • WordPress maintenance and support: predictable monthly care

    Updates, backups, uptime monitoring, and a senior pair of eyes on the security log every month. Done quietly. If something breaks during…

  • WordPress Mid Audit — 10-15 Page Diagnostic Report

    A 10-15 page written WordPress audit naming the specific issues, trade-offs, and order of operations. $1,000 flat, 7 business days, includes a…

  • WordPress Migration

    Safe, rank-preserving migrations from Squarespace, Wix, Drupal, or a broken WordPress install. Content, redirects, SEO signals, and media — all accounted for…

  • WordPress Security & Hardening

    Malware cleanup, plugin audit, user permission review, and server-level hardening for WordPress sites. Systematic security improvement for organizations that cannot afford downtime…

  • WordPress Site Audit

    A fixed-scope WordPress site audit. $2,200 CAD, 5 business days, complete written report, recorded walkthrough, and a debrief call with your team.

  • WordPress Speed Optimization

    Core Web Vitals improvement, image pipeline, caching, and hosting configuration for WordPress sites that are too slow to rank or convert. Measurable…

Training and speaking

Workshops for marketing teams and editors who run WordPress sites, plus conference talks and keynote sessions. Same instructor in every room.

  • Microsoft Excel Training 101

    Excel 101 is a hands-on starter course for staff who use Excel a few times a week. Real workbooks, plain language, no…

  • Microsoft Excel Training 201

    Excel 201 is for staff past the basics who need cleaner workbooks, IF/IFS logic, charts that read at a glance, and a…

  • Microsoft Excel Training 301

    Excel 301 is for analysts and team leads with bigger lists. Tables, lookups, PivotTables, slicers — turning rows of data into real…

  • Microsoft Excel Training 302

    Excel 302 is for staff who build forecasts and budgets. What-if scenarios, Goal Seek, Solver, and the auditing to trust the numbers…

  • Microsoft Excel Training 401

    Excel 401 is for analysts moving into BI work. Power Query, ETL pipelines, and dashboards built so the next refresh takes a…

  • Microsoft Outlook Training 101

    Microsoft Outlook Level 1 training — inbox management, calendar, tasks, and the habits that keep email from running your workday.

  • Microsoft PowerPoint Training 101

    Microsoft PowerPoint Level 1 training — slides that communicate clearly, without borrowed templates and designs that distract from the content.

  • Microsoft Word Training 101

    Microsoft Word Level 1 training — document formatting, styles, structure, and the everyday efficiency techniques that make Word work for you.

  • WordPress training 101

    In-person WordPress 101 for owners and new admins across the Niagara region. Pages, posts, blocks, media, and a monthly routine that keeps…

  • WordPress training 201

    Online WordPress 201 for marketing and content leads. Structure, headings, internal links, image SEO, and Core Web Vitals as a content lever.

  • WordPress training 301

    Online WordPress 301 for owners and ops leads. Real attack surface, backup and restore drill, update strategy, roles, and incident response.

  • WordPress training 401

    Online WordPress 401 for agency and in-house devs. theme.json as a design-system contract, custom blocks end to end, and FSE on the…

Tools and downloads

Self-serve calculators, estimators, free plugins, and reference checklists. Built to solve specific problems on real client sites — no bloat, no upsells.

Stances

Positions I have taken on how I work — what I do, what I decline, and why. Each stance answers a buyer question before the call.

Field notes

Long-form notes from the workbench: what broke, what I tried, what worked, what would now do differently. Written from direct project experience, reviewed under the editorial standards.

Reference and policy

Pages that explain the practice itself — how engagements run, what the editorial and security standards are, and the policies that govern this site.

  • About Christopher Ross

    I am Christopher Ross, a Fort Erie-based WordPress developer and training specialist. I help teams stabilize fragile WordPress builds, fix technical SEO…

  • How I work

    How This Is My URL delivers projects — fixed scope, fixed price, a written audit, staged releases, accessibility and SEO checks before…

  • Editorial standards

    How articles on thisismyurl.com are authored, reviewed, updated, and corrected — including AI disclosure, conflict-of-interest rules, and how to report a problem.

  • Security

    This Is My URL is a one-person Canadian web practice based in Fort Erie, Ontario, owned and operated by Christopher Ross. This…

  • Accessibility statement

    How accessibility is handled on thisismyurl.com and in client work — WCAG 2.2 AA target, known limitations, AODA context, and how to…

  • Contact

    Two ways in: book a 20-minute call on Cal.com, or send a project brief through the form below. Either way the reply…

  • Donate

    Five ways to support a one-person WordPress practice that gives its plugins and posts away — talking about the work, contributing to…

  • Glossary

    Plain-language WordPress, SEO, and training terms — each defined in plain English and linked to real implementation examples across this site.

  • Privacy

    How This Is My URL handles personal information under PIPEDA and CASL — what is collected, why, who processes it, how long…

  • Terms of use

    Terms of Use for thisismyurl.com — what you may and may not do with the site, comments, third-party links, limitation of liability,…

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