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Publishers

WordPress infrastructure for newsrooms and editorial operations.

Your publishing platform is the infrastructure your editorial team runs on. When it's fragile, their work is fragile. I build systems designed around how your organization actually publishes — not around what was easiest to install.

$275/hr development · $425/hr advisory

The problem this fixes.

Most publishing teams have inherited a build that worked when it was set up and gradually became something nobody wants to touch. The content model is wrong for how the team actually works. The editorial workflow depends on one person. Updates are terrifying. The site slows down during traffic spikes. Accessibility requirements are coming from procurement and nobody knows how to address them.

That's the state I walk into most often. The work is: stabilize the architecture, reduce the editorial friction, and leave behind a system the team can operate without calling me every month.

What I build.

Editorial CMS architecture

Custom post types, content models, and block patterns built around how your team actually creates content — not WordPress defaults. Includes role design, capability mapping, and editor-facing documentation your staff can use without a developer on call.

Multi-author publishing workflows

Contributor permissions, editorial approval flows, scheduling systems, and the post-type architecture that makes a multi-author operation manageable. Built for teams of five to fifty.

Publishing platform migrations

Newsroom migrations, WordPress VIP delivery, and platform consolidations. Content archaeology when you need historical posts preserved and properly mapped. I've delivered eight Postmedia titles at this scale — I know what breaks.

Technical SEO for editorial teams

Core Web Vitals, internal linking systems, structured data, and indexation architecture tuned for publishing schedules — not for a static brochure site. Written deliverables your team can hand to a developer or act on directly.

Technical SEO services →

Accessibility and compliance

WCAG 2.2 AA implementation and AODA compliance for Canadian publishers and government communications teams. Procurement-ready documentation, remediation plans, and the implementation work — not just the report.

AI-augmented editorial workflows

For teams already using AI tools without governance — routing layer, agent personas for editorial roles, cost attribution, and the audit trail that legal and finance can actually read. Available as an add-on to any publishing infrastructure engagement.

AI operations infrastructure →

Organizations I've built for.

  • Postmedia — eight newspaper titles including the Calgary Herald and The StarPhoenix on WordPress VIP
  • National Post — editorial platform delivery
  • Government of Canada — public-sector web delivery with accessibility and documentation requirements
  • Government of Ontario — communications and public information delivery

Rates.

Publishing infrastructure work is billed at $275/hr CAD for senior development and $425/hr CAD for advisory and architecture. Larger migrations and platform builds are scoped to a fixed price after the discovery call — you'll know the number before you commit.

Every engagement starts with a free 20-minute discovery call. The call figures out what's actually wrong and whether I'm the right person to fix it.

Let's talk about your publishing infrastructure.

20 minutes. No pitch. Tell me what's broken or what you're trying to build — I'll tell you whether it's in my lane and what the right first move looks like.