I deliver sessions — conferences, classrooms, webinars, and corporate events — on WordPress, AI operations, and learning technology. The format changes. The commitment to leaving the room with something actionable doesn’t.
Delivery context: WordCamp speaker and workshop facilitator since 2010. Recordings on WordPress.tv. ILT delivery for corporate L&D teams, post-secondary institutions, and professional associations. Training & Development Specialist at M.L. Campbell (Sherwin-Williams). MA Candidate in Learning & Technology, Royal Roads University. Niagara-based; available across Canada and the northeastern US.
This page is for conference organizers, L&D managers, event planners, and department heads who need someone to stand in front of a room — or a camera — and deliver a session the audience will actually use. The talk topics below are built from work I’ve shipped and systems I run. I prepare; I don’t wing it; I don’t read slides. If you already know what you need, send a brief.
Delivery formats
- Conference keynote or session · 30–75 minutes. One clear argument, built in the room rather than recited at it. Q&A at the end. Suitable for WordCamps, technology conferences, L&D and ed-tech events, and professional association conferences.
- Conference workshop or breakout · 90 minutes to 3 hours. Hands-on work, not extended lecture. Participants leave with something specific they built or decided during the session. I design workshops so the working time isn’t busywork — it advances a real decision or skill.
- Classroom ILT (instructor-led training) · Half-day, full-day, or multi-day. Structured curriculum delivery in a live classroom: corporate training rooms, professional development days, post-secondary continuing education, and trade or industry training. I write and own the curriculum; each session is adapted to the specific audience and not lifted from a generic course library. Current ongoing: distributor training for M.L. Campbell / Sherwin-Williams across Canada.
- Online / virtual delivery · 60-minute to half-day sessions via Zoom, Teams, or your platform. I design virtual delivery differently from in-person — shorter modules, more frequent check-ins, structured breakout activities that work when people aren’t in the same room. Not a slide deck with a talking head on top of it.
- Corporate team presentation or briefing · 45–90 minutes, in person or online. A practitioner briefing on a technology decision your leadership team is trying to make — AI adoption, platform selection, LMS investment, WordPress governance. The kind of session that replaces three vendor calls and a confused Slack thread.
Topics I deliver on
The topics below are from delivered sessions, not aspirational abstracts. Each one has an existing version, a clear thesis, and documented outcomes. For ILT and multi-day engagements, I adapt curriculum to the audience and organization rather than running a standard programme unchanged.
AI operations for teams that actually have to ship
Routing architecture, cost attribution, governance documentation, and what it actually costs to run a multi-provider AI stack in a real team. Built from AIOS — the system I run for my own consulting practice, logging cost, routing decisions, and billing attribution across Claude, local models, and GitHub Copilot. Suitable as a conference session, a corporate briefing, or a half-day workshop where the team leaves with a routing decision and a governance checklist.
AI in learning environments: governance before the rollout
What L&D teams, instructional designers, and learning-technology managers need to put in place before AI gets embedded in a learning environment. Covers governance documentation, LMS integration patterns, the difference between AI as an authoring tool and AI as a delivery mechanism, and the questions your CTIO and general counsel will ask that you want to have already answered. Delivered as a conference session, a workshop, or a corporate briefing for L&D and HR leadership. Current MA research focus at Royal Roads.
WordPress at editorial and institutional scale
Content models, editorial workflow governance, performance under a live news desk, and the decisions that look cheap at year one and expensive at year three. Past work includes Postmedia (Calgary Herald, The StarPhoenix, Canada.com on WordPress VIP) and the National Post. Suitable as a conference session for developer and editorial-technology audiences, or as an ILT session for editorial teams migrating to or scaling on WordPress.
Industrial coatings training (M.L. Campbell / Sherwin-Williams)
Product application, surface preparation, and finishing systems for wood coating professionals — distributor and applicator training developed and delivered for the M.L. Campbell network across Canada. ILT format, classroom and virtual. ESL-accessible curriculum designed for trade audiences. Available through M.L. Campbell; not booked through this page.
Making a living by giving it away: the open-source model, fifteen years on
An update on the talk that started at WordCamp Toronto 2011. What the give-first model looks like when AI can generate the surface-level content that used to differentiate practitioners. Community-facing and suitable for WordPress events; not a vendor talk.
What comes with a training engagement
For ILT and workshop engagements (not one-off conference talks), the session is the centrepiece but the surface around it is built so the work actually lands:
- Pre-engagement needs analysis — who is in the room, what they already know, what the session needs to change, and what success looks like. Written up as a session brief before delivery begins.
- Session materials — slides, workbook or reference sheet, and any job aids — delivered as files the team owns.
- Session recording (where permitted) kept available for the team, not time-limited to 30 days.
- 30 days of follow-up Q&A access after delivery for participants, by email, with no per-ticket limit.
Rates
- Community events (WordCamps, meetups, non-profit conferences): speaking fee waived. Travel within Ontario covered by the event; further travel discussed individually.
- Conference session or keynote: from $2,500 CAD. Travel within driving distance of Niagara at no additional cost; elsewhere quoted separately.
- Conference workshop or breakout: from $4,500 CAD for a half-day. Includes curriculum design for new topics; existing workshops are lower at the same quality level.
- Classroom ILT — half-day: from $3,500 CAD in person (within Ontario); from $2,200 CAD online.
- Classroom ILT — full-day: from $6,000 CAD in person; from $4,000 CAD online. Multi-day engagements quoted as a programme rather than as a per-day rate — curriculum design, materials, and follow-up are scoped together.
- Corporate team briefing: from $1,800 CAD online; from $2,800 CAD in person within Ontario.
Send a booking enquiry or email directly at hello@thisismyurl.com. Use “Speaking” or “Training” in the subject line.
Product names referenced on this page — including WordPress, Zoom, Claude, and GitHub — are trademarks or registered trademarks of their respective owners. Training offered here is independent and is not affiliated with, endorsed by, or sponsored by any of these companies.