Content Planning Template for Service Businesses
This planning template gives you a repeatable structure for deciding what content to create, when to publish it, and how each piece connects to an actual business outcome. It is designed for solo operators and small teams who cannot afford to waste time on content that does not move the needle.
How to Use This Template
TODO: Brief instructions — set a 90-day planning horizon, review monthly, update based on what is and isn’t working in GSC.
The Monthly Planning Sheet
TODO: Table format covering: target search query, reader intent (informational / commercial / transactional), content type, primary CTA, internal links planned, target publish date, word count target, status.
Content Type Selector
TODO: Quick decision guide for when to write a blog post vs update a service page vs create a case study vs publish a tool. One or two sentences per type.
Pre-Publish QA Checklist
TODO: 10-item checklist aligned with the writing guidelines — one clear intent, keyword in H1, meta description unique, at least 3 internal links, one CTA, positive framing pass, cliche scan complete.
90-Day Review Questions
TODO: 5 questions to ask when reviewing the quarter — what ranked, what drove enquiries, what underperformed and why, what to cut or update, what to plan next.
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