Technical SEO audits that produce a ranked, actionable fix list — not a 200-page report that sits in a folder.
Background: Technical SEO at Postmedia network scale (dozens of properties, national news traffic) · EEAT-first approach with verified schema · Familiar with Google Search Console, Core Web Vitals, structured data, crawl architecture · WordPress-native and CMS-agnostic audits
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What usually brings someone here
- Traffic dropped after a site migration or redesign and nobody knows which change caused it.
- The site ranks for branded terms but not for what its customers are actually searching.
- Rich results stopped appearing after a theme update, or were never there despite the content.
- A developer added noindex to a set of pages and nobody is sure which ones, or a redirect chain grew from a one-step fix into a five-hop loop.
- An SEO report arrived recommending keyword-optimized content on a site that has a technical floor problem. Content will not move the numbers until the floor is fixed.
What I do
- One-time technical SEO audit ($3,500 fixed scope): Full crawl analysis, indexing audit, schema and structured data review, Core Web Vitals baseline, internal link review, redirect verification. Delivered as a ranked issue list with exact fix instructions — not a generic report.
- Audit + implement ($6,000–$20,000): The audit, then hands-on implementation of the priority fixes. Right when the internal team does not have the WordPress access or the time.
- Monthly retainer ($750–$2,000/mo): For sites with active publishing, frequent platform changes, or an editorial team that moves fast enough to create technical debt weekly.
- Migration SEO ($5,000–$25,000): Redirect mapping, canonical architecture, structured data migration plan, and post-migration monitoring. For platform changes, domain moves, or major CMS restructures.
Who this is for
- ✅ Sites where organic traffic is a meaningful part of the revenue model and something has gone wrong with it.
- ✅ Organizations about to do a migration, redesign, or CMS change who want to protect the traffic they have earned.
- ✅ Content teams that publish well but are not seeing the ranking results their content quality should produce.
- ❌ New sites expecting SEO to replace a product problem. The audit will say so; there is no ranking shortcut for a product that does not yet have demand.
- ❌ Buyers expecting page-one results in thirty days for competitive queries. Technical SEO removes floors; it does not manufacture authority.
Investment
I bill at $275 CAD/hr. Audits are $3,500 fixed scope.
