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Reference

Glossary

Plain-language definitions for the WordPress, technical SEO, training, and digital-delivery terms used across This Is My URL. Each term links to articles where it appears in real implementation context.

Definitions are written from hands-on delivery experience by Christopher Ross. Substantive updates are dated.

20 defined terms · Last reviewed .

Curated and written by .

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301 Redirect 1
A 301 redirect is an HTTP status code sent by a web server to a browser, indicating that a specific webpage or resource has been permanently moved to a new URL.

A

Administrative Isolation 2
Administrative Isolation is a high-security architectural practice where the "backend" management area of a website is moved to a private, non-public URL that is completely decoupled from the public-f…
Algorithmic Ceiling 4
An Algorithmic Ceiling is a phenomenon where a website’s organic traffic and rankings hit an invisible barrier, regardless of how much new content is published or how many backlinks are acquired. T
API-First Backend 2
An API-First Backend is a development philosophy where the "heart" of your website is built to serve raw data (content) to any platform, rather than just generating a fixed webpage.
app development
App MVP and Modernization
Asset Bloat 2
Asset bloat refers to the accumulation of unnecessary code, large media files, and redundant scripts that significantly degrade a website's performance.
Asset Dequeuing 1
Asset Dequeuing is the programmatic removal of scripts and stylesheets from the WordPress loading queue that are not required for a specific page or post.
Attribution Modelling 1
Attribution modelling is the framework used to assign credit to various touchpoints in a customer’s journey toward a purchase. I
Automatic Transcoding 2
Automatic transcoding is the process of instantly converting a single video file into a "ladder" of multiple resolutions and formats (e.g., 480p, 720p, 1080p, and 4K).
Average Completion Rate 1
Average Completion Rate (ACR) is a critical video performance KPI that measures the percentage of a video that is watched by a typical viewer.
Awareness & Discovery Tier 1
The Awareness & Discovery Tier, also known as the "Top of the Funnel" (TOFU), represents the initial stage of a customer's journey.

B

Barnacle SEO 1
Barnacle SEO is a strategic marketing approach where a smaller website "attaches" itself to a large, high-authority platform to drift off its massive traffic and search visibility.
Beginner software training
Branching Narratives 1
Branching Narratives, often called interactive video logic, is a storytelling technique that allows viewers to choose their own path through a video by clicking on-screen options.
business consulting
Business Consulting and Digital Strategy
Business Website Design 1

C

CAN-SPAM Act 1
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act) is the primary U.S. federal law regulating commercial email.
Canonical Tag (rel="canonical")
A Canonical Tag is a snippet of HTML code that tells search engines which version of a URL is the "master" or authoritative version.

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