Christopher Ross
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  • 128,393 Views in a Niche Nobody Browses: The Finish Line on YouTube

    A defect-troubleshooting video for industrial wood coatings has no business pulling 28,722 views. Except that one of mine did. This is the strategy behind The Finish Line — a 10-episode YouTube series that produced 128,393 views, 4,600 watch hours, and 1,200 net subscribers for a B2B brand most people outside the trade have never heard…

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Speaking & Training Delivery

Conference talks, classroom ILT, virtual training, and corporate briefings on WordPress, AI operations, and learning technology — practitioner delivery for developer, L&D, and editorial audiences.

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Fixed-price AI operations audits, implementations, and retainers for learning platforms and content organizations. Clients include Postmedia and the Government of Canada.

Talk

Microsoft Smart Office at Ferrero, 2019

A sustained Microsoft Smart Office program at Ferrero — the company behind Nutella, Kinder, and Ferrero Rocher — through most of 2019. Multiple training threads across a Canadian operation that runs on tight timelines.