For the small-business owner who has typed their own shop’s name into Google, seen a competitor show up first, and wondered what they did differently. This free evening in Niagara Falls walks you through the handful of things that actually move the needle, in plain language, with no jargon and nothing to buy.
If you run a business in Niagara Falls and you want more of your neighbours to find you when they search, this evening is built for you. Get found online in Niagara Falls on Wednesday, October 7, 2026 from 6:30 to 8:30 PM is a free, in-person seminar on local search engine optimization (SEO), which is just the work of helping search engines show your business to the people nearby who are already looking for what you sell.
Niagara Falls runs on people finding things fast. A visitor three blocks from your door with their phone out is one good search result away from walking in, and so is the local who has lived here twenty years. I have spent a long time teaching small-business owners across Ontario how to be the result that shows up, and almost none of them started out technical. They started out busy, which is different.
Here is the thing I want you to know going in. Getting found locally is not a dark art, and it is not something you have to pay a stranger a monthly fee to maintain forever. It is a short list of honest, learnable tasks. I have been building and teaching on the web since 1996, I am completing an MA at Royal Roads University, and the most useful thing I do in a room like this is take the mystery out of it so you can do the work yourself.
How the evening runs
It is two hours, beginner-friendly, and hands-on wherever I can make it so. Bring your phone or a laptop if you have one. We start with what “showing up in search” actually means, including the little map with three businesses at the top that most people see and never think about. Then we work through Google Business Profile, which is the single biggest win most local businesses can pick up in an evening, and I will show you how to claim yours and fill it in properly.
From there we cover the quiet stuff that hurts people without their knowing: your business name, address, and phone number not matching across the web, reviews and how to ask for them without feeling awkward, and the plain-English basics of what your own pages should say so that a search engine and a real human both understand who you are. We finish with a simple monthly routine so none of it goes stale.
What you will leave with
You will walk out with a one-page local-SEO checklist you can act on the next morning, before the coffee is cold. The evening is free. If you would like a seat, send me a note through the contact form and I will hold one for you. The venue is to be announced, and your registration is how I let you know exactly where to come.
By the end of the evening, you will be able to
- Read a local search result and understand why some businesses appear and others do not
- Claim and fill in your Google Business Profile so you turn up when neighbours search
- Check that your name, address, and phone number match everywhere they appear online
- Ask happy customers for reviews in a way that feels natural rather than pushy
- Follow a short monthly routine that keeps you findable without taking over your life
Come for the evening, leave with a plan, and start being easier to find the very next day.