Web development, SEO, and WordPress training for businesses across Ontario, from a developer who's been building sites since 1996 and teaching them ever since. All Services | Book a 20-minute discovery call
M.L. Campbell is an industrial wood-coatings brand sold through distributors. The website can't sell anything — there's no cart, no checkout, no direct purchase path. That one constraint reshaped every decision in the build: IA, product page layout, navigation, and the thing I called the buy button even though it isn't one.
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file itself surfaced before I did. The case study for AIOS, the internal system that produced both numbers.
Three Ridgeway businesses. A new gallery launch, a cinema that sold annual memberships, a consignment shop that increased sales. One award-winning practitioner executed the work. Here is what senior advisory looks like when you step back and let someone else lead.
In 2011–2012, when Postmedia moved its network of major Canadian daily newspapers onto WordPress, I was part of the team that built the platform — starting with the National Post as the flagship, then cascading to papers including the Calgary Herald, Montreal Gazette, Ottawa Citizen, Vancouver Sun, and seven more. This is the architecture behind that rollout, and what it meant to prove WordPress could carry a national daily at a moment when that was still contested.
A Ridgeway consignment shop with a loyal local following needed better product photography, sharper social, and a working online store. Elizabeth Ross delivered all three; Christopher Ross advised as senior.
A community cinema and social space in Ridgeway needed a stronger digital presence and online annual memberships. Elizabeth Ross led photography, social, and the web/e-commerce build; Christopher Ross served as senior advisor.
A Ridgeway gallery's full digital launch: site, photography, and social presence built from scratch by Elizabeth Ross, with Christopher Ross as senior advisor.
POOL — Pedigree of Oat Lines, 2008. Tag-driven research database for Agriculture and Agri-Food Canada's Central Experimental Farm, built so oat-genetics researchers could find what colleagues elsewhere had observed about the same problem.
In-person Excel 365 / 2021 Level 1 in St. Catharines on May 29, 2026. One day, small group, taught by Christopher Ross. Bring a laptop and your questions.
A single-day, in-person WordPress course in St. Catharines for people who want to run their own site confidently, without calling someone every time the dashboard gets in the way. Thursday, October 22, 2026.
Related See services
Thomas Bink includes practical guidance, clear next steps, and recommendations you can apply with confidence.
Related See services
This is absolute gem of a presentation by Chris Ross which proves yet again that you can still earn a decent wage by providing VALUE to people for free.
