An LMS built the way adult learners work, not one that launched, disappointed everyone, and has not been touched since.
Senior WordPress engineering since 2007 · MA candidate in Learning and Technology at Royal Roads University · curriculum developer and instructor at the M.L. Campbell Training Centre · Fort Erie, Ontario
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The LMS problem nobody talks about
Most LMS platforms fail the same way: the technology is fine, the instructional architecture is not. Content is uploaded, modules are created, and enrollment numbers are reported, but completion rates are 30–40% and the learning is not sticking. The platform gets blamed. The platform is not the problem.
The work here is building both: the right platform, architected the right way, with the instructional design built alongside it, not added as an afterthought once the course shell is already live.
What I build
- LearnDash builds: Course architecture, quiz logic, prerequisites, certificates, group management, and learner portals, from scratch or on an existing WordPress install. Includes the instructional design to make the course architecture match how your learners work.
- LMS + site integration: LMS as part of the marketing site, not isolated on a subdomain with a different login. Membership gating, WooCommerce enrollment purchase, SSO where it is needed.
- Migrations: From TalentLMS, Canvas, Moodle, or a custom platform to LearnDash. Learner records, completion data, and content migrated with provenance maintained.
- Reporting and administration layers: Group-leader dashboards, manager reporting, completion certificates, and the integration with HR or CRM that makes the LMS data useful outside the platform.
Who this is for
- ✅ Organizations building a training platform for a defined learner group with a measurable performance goal, not “we need an LMS,” but “we need our sales team to hit X metric.”
- ✅ Businesses where the training platform needs to integrate with WordPress, WooCommerce, or a membership system, not sit on a separate subdomain.
- ✅ L&D leads who need both the technical build and the instructional design, not just the platform wired up to hold documents.
Two things worth knowing before an LMS project starts. Uploading slide decks into a platform does not produce learning, whatever the platform promises, so the instructional design has to be part of the build rather than something added once the shell is live. And somebody has to own that design. I can be that person, and the work goes considerably better when the organisation is ready to engage with it. If you need a defensible starting figure for how long a course will take to build, the eLearning development time calculator gives you one.
Every engagement starts with the free 20-minute discovery call. If the audit work matters first, reporting that does not answer the question your VP keeps asking, an HRIS sync held together with a Zapier zap, the audit ladder sits in front of the build and audit hours credit forward. See the canonical LMS service page for the full deliverables.
Common questions
Why LearnDash rather than a hosted platform?
Because you keep the learner data, the content, and the ability to change your mind. Hosted platforms are excellent until you want something they did not plan for, and then you are negotiating with a roadmap. LearnDash sits inside a site you already own. If a hosted platform genuinely fits your programme, that is a good outcome and it costs you less than hiring me.
Can you move our existing courses across?
Yes, and the honest part is that migration is where the effort actually sits. Moving files is straightforward. Preserving completions, certificates, and enrolment history so nobody loses their record is the work, and it is the part that gets underestimated. I plan that before touching anything.
What does it cost to run once it is built?
Hosting suited to a course platform, the LearnDash licence, and whatever integrations you have chosen. For most organisations that lands well under a per-seat hosted subscription once you pass a few dozen learners, which is exactly the point where building starts to make sense.
Tell me about your project
The fastest way to a straight answer. Tell me what you need and I will reply within a business day, honestly, even when the answer is that I am not the right fit.
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