An LMS built the way adult learners work — not one that launched, disappointed everyone, and has not been touched since.
Built and ran: M.L. Campbell Training Centre (Sherwin-Williams) — attendance grew tenfold over the engagement · Sayerlack training portal · MA in Learning & Technology, Royal Roads University (2025) · 22 years of instructional design and delivery · LearnDash, Sensei, LifterLMS, SCORM, xAPI
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The LMS problem nobody talks about
Most LMS platforms fail the same way: the technology is fine, the instructional architecture is not. Content is uploaded, modules are created, and enrollment numbers are reported — but completion rates are 30–40% and the learning is not sticking. The platform gets blamed. The platform is not the problem.
The work here is building both: the right platform, architected the right way, with the instructional design built alongside it — not added as an afterthought once the course shell is already live.
What I build
- LearnDash builds: Course architecture, quiz logic, prerequisites, certificates, group management, and learner portals — from scratch or on an existing WordPress install. Includes the instructional design to make the course architecture match how your learners work.
- LMS + site integration: LMS as part of the marketing site, not isolated on a subdomain with a different login. Membership gating, WooCommerce enrollment purchase, SSO where it is needed.
- Migrations: From TalentLMS, Canvas, Moodle, or a custom platform to LearnDash. Learner records, completion data, and content migrated with provenance maintained.
- Reporting and administration layers: Group-leader dashboards, manager reporting, completion certificates, and the integration with HR or CRM that makes the LMS data useful outside the platform.
Who this is for
- ✅ Organizations building a training platform for a defined learner group with a measurable performance goal — not “we need an LMS,” but “we need our sales team to hit X metric.”
- ✅ Businesses where the training platform needs to integrate with WordPress, WooCommerce, or a membership system — not sit on a separate subdomain.
- ✅ L&D leads who need both the technical build and the instructional design — not just the platform wired up to hold documents.
- ❌ Organizations that want to upload slide decks and call it an LMS. The platform will not produce learning that way; the project would set a false expectation.
- ❌ Projects without instructional design ownership. I can provide it; if the organization is not ready to engage with instructional architecture, the project scope is not ready.
Investment
I bill at $275 CAD/hr. LearnDash builds are typically $8,000–$40,000 depending on course count, integration complexity, and instructional design scope. The discovery call produces a written scope before any work starts.
