Somewhere at the bottom of this post, there should probably be a little note. Something like: this post mentions trademarks that belong to other people, and a couple of these links might earn me a few cents. You’ve seen that note a thousand times. You’ve also written it, badly, maybe twice, and then forgotten it for the next forty posts.
That’s the whole problem. The disclosure that’s supposed to sit at the bottom of anything you write about products, brands, or affiliate-linked things is boring, it’s a little bit legal, and it’s the easiest thing in the world to skip. Nobody wakes up excited to type “trademarks are the property of their respective owners.” So most people don’t. Or they paste it in once, get it slightly wrong, and never look at it again.
Predicatio handles that quietly for you. The name is Latin for “proclamation,” which is a grand word for a very small, very useful job. The plugin reads your post, notices the things that ought to be disclosed, and appends one clean disclosures block at the end: one notice each for the brands you mention, any third-party outbound links, and sponsored or affiliate content. Written in plain fine print, and built to be accessible rather than buried in a wall of grey text.
Here’s the part I care about most. Predicatio doesn’t guess. The brand-name list starts empty, on purpose. It will never decide on its own that you owe somebody a trademark acknowledgment. You tell it what you reference, either in the settings screen or with a filter, and it discloses exactly that and nothing more. If you’ve got other disclosure types you need to surface, there’s a public filter so they can add their own line. The plugin does the tedious detection and the consistent wording. You stay in charge of what’s true.
I should be honest about where this sits. Predicatio is in progress. It’s a rebuild of a plugin I ran for years under the name thisismyurl-disclosures, rewritten properly and given a better name. There’s nothing to download yet, and I’m not going to pin a date to it and then miss it. When it’s ready, it’ll show up here.
If you want to watch the work happen, it’s on GitHub: https://github.com/thisismyurl/predicatio
For now, go check the bottom of your last post. You probably owe it a note.
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