Microsoft PowerPoint Training 101
Microsoft PowerPoint Level 1 training — slides that communicate clearly, without borrowed templates and designs that distract from the content.
Canada — Web Development, SEO, and Training
A Niagara-based WordPress developer working with clients right across Canada, building sites since 1996 and speaking at WordCamps since 2011. All Services | Book a 20-minute discovery call
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Microsoft Outlook Training 101
Microsoft Outlook Level 1 training — inbox management, calendar, tasks, and the habits that keep email from running your workday.
Microsoft Word Training 101
Microsoft Word Level 1 training — document formatting, styles, structure, and the everyday efficiency techniques that make Word work for you.
Microsoft Excel Training 401
Excel 401 is for analysts moving into BI work. Power Query, ETL pipelines, and dashboards built so the next refresh takes a click, not a morning.
Case Studies In This Area
Browse Related Content128,393 Views in a Niche Nobody Browses: The Finish Line on YouTube
A defect-troubleshooting video for industrial wood coatings has no business pulling 28,722 views. Except that one of mine did. This is the strategy behind The Finish Line — a 10-episode YouTube series that produced 128,393 views, 4,600 watch hours, and 1,200 net subscribers for a B2B brand most people outside the trade have never heard of.
See Work: 128,393 Views in a Niche Nobody Browses: The Finish Line on YouTube
M.L. Campbell’s Distributor Training Center: A Custom LearnDash LMS
Active-learner attendance grew by an order of magnitude, and the platform cost a fraction of the system it replaced. This is the story of a custom WordPress + LearnDash LMS built to be the qualification layer underneath an entire distributor sales network — and what that architecture looks like when staff competence is the actual product.
See Work: M.L. Campbell’s Distributor Training Center: A Custom LearnDash LMS
mlcampbell.com: When the Website Qualifies but the Distributor Closes
M.L. Campbell is an industrial wood-coatings brand sold through distributors. The website can't sell anything — there's no cart, no checkout, no direct purchase path. That one constraint reshaped every decision in the build: IA, product page layout, navigation, and the thing I called the buy button even though it isn't one.
See Work: mlcampbell.com: When the Website Qualifies but the Distributor Closes
A $61,847 Sunday afternoon
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file itself surfaced before I did. The case study for AIOS, the internal system that produced both numbers.
Portfolio In This Area
Browse Related ContentWild Daisies Consignment — E-commerce, Photography and Social Media
A Ridgeway consignment shop with a loyal local following needed better product photography, sharper social, and a working online store. Elizabeth Ross delivered all three; Christopher Ross advised as senior.
View Portfolio Piece: Wild Daisies Consignment — E-commerce, Photography and Social Media
Annual memberships, photography, and social media
A community cinema and social space in Ridgeway needed a stronger digital presence and online annual memberships. Elizabeth Ross led photography, social, and the web/e-commerce build; Christopher Ross served as senior advisor.
View Portfolio Piece: Annual memberships, photography, and social media
Website launch, photography, and social media
A Ridgeway gallery's full digital launch: site, photography, and social presence built from scratch by Elizabeth Ross, with Christopher Ross as senior advisor.
View Portfolio Piece: Website launch, photography, and social media
M.L. Campbell — spec-sheet-as-product-page architecture, 2025
WordPress site for M.L. Campbell's primary brand — modernised web experience that preserves technical product credibility for a professional coatings brand sold through distributor channels.
View Portfolio Piece: M.L. Campbell — spec-sheet-as-product-page architecture, 2025
Testimonials In This Area
Browse Related ContentThomas Bink
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Thomas Bink includes practical guidance, clear next steps, and recommendations you can apply with confidence.
Lorne Fade — Make a Living Giving It Away talk
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This is absolute gem of a presentation by Chris Ross which proves yet again that you can still earn a decent wage by providing VALUE to people for free.
Discover Services: Lorne Fade — Make a Living Giving It Away talk
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EmDash to WordPress Migration
EmDash to WordPress migrations for early-adopter teams who picked Cloudflare's EmDash on launch and decided WordPress's larger ecosystem or specific integration is the right next step. Ranking-preserving cutover, schema continuity, editorial training paired with the move.
WordPress vs EmDash
An honest comparison of two CMS platforms with very different ages, architectures, and trade-offs. WordPress is twenty-two years old and powers most of the web; EmDash is months old, serverless, and bets on a different next decade. Three options, three questions, one decision framework.