Publishers · Learning platforms · Brands · Local business
I build WordPress systems for publishers, schools, and organizations that can't afford downtime. Everything I build is designed around how you actually work — not around what was easy to set up. If AI is part of the stack, there's an audit trail for it. That's not an add-on.
The editorial workflow depends on one person who has been there since the beginning. The LMS is held together by integrations nobody fully understands. The AI usage has no audit trail and no cost attribution. The site has not been touched in eighteen months because nobody is confident they will not break something important.
The problem is almost always the same: the digital systems were built faster than the operating layer around them. I've seen it at media organizations, school boards, government teams — the pattern doesn't change.
The work I do is stabilize what's fragile, get your team out of the manual workarounds they've built up around broken systems, and build in the kind of audit trail that finance and legal can actually read.
Publishers
Your publishing platform is the infrastructure your editorial team depends on. When it is fragile, their work is fragile. I design systems around how you actually publish — not what was easiest to install.
Publishing infrastructure →
Learning
Your LMS is the qualification layer your whole team runs on. I build and fix LMS architecture, SIS integrations, and the curriculum that runs inside it.
Learning platform services →
Brands
Technical SEO, WordPress maintenance, and AI operations for organizations at scale. A senior technical partner — not a local web shop.
Brand and enterprise services →
Local
A website that works, built by someone who also builds for national organizations. Fast, practical, no overengineering.
Local business websites →
Featured service · The system runs in production
AIOS is the AI operations layer I built and run for my own consulting work. It routes tasks across Claude, local models, and GitHub Copilot by cost and capability. It logs every work event with billing attribution. It maintains a library of 50+ specialized agent personas. Every client implementation is an adapted version of this architecture — tested against real production conditions before it touches their organization.
Routing with cost attribution
Every AI task is routed to the right model for the right cost. Every event is logged with department or project attribution. Your finance team can read it.
Agent personas for your team's roles
Not generic prompts. Role-specific agent personas built around your editorial workflow, L&D function, or comms team — whoever is doing the work has the right context loaded, not a blank slate.
Governance your CFO can read
A full audit trail of what was generated, by whom, at what cost, through which model. Deployed inside your existing WP or LMS stack — no new vendor contracts required.
Three Prompts. Three Completely Different Reviews. One Theme. includes practical guidance, clear next steps, and recommendations you can apply with confidence.
See Work: Three Prompts. Three Completely Different Reviews. One Theme.
A defect-troubleshooting video for industrial wood coatings has no business pulling 28,722 views. Except that one of mine did. This is the strategy behind The Finish Line — a 10-episode YouTube series that produced 128,393 views, 4,600 watch hours, and 1,200 net subscribers for a B2B brand most people outside the trade have never heard of.
See Work: 128,393 Views in a Niche Nobody Browses: The Finish Line on YouTube
Active-learner attendance grew by an order of magnitude, and the platform cost a fraction of the system it replaced. This is the story of a custom WordPress + LearnDash LMS built to be the qualification layer underneath an entire distributor sales network — and what that architecture looks like when staff competence is the actual product.
See Work: M.L. Campbell’s Distributor Training Center: A Custom LearnDash LMS
“Working with him never feels transactional. It feels like building something together.”
20 minutes. No charge. Tell me what you're dealing with and I'll tell you honestly which service area fits — or whether I'm not the right person for it.
