Christopher Ross

WordPress & CMS engineering

Publishing platforms for organizations that can’t afford them to break.

Editorial CMS, LMS, and AI-operations engineering for newsrooms, universities, and national brands: systems you can understand, audit, and keep running long after I’m gone. Built by one senior developer, not an agency layer.

See the work Work with me

Web since 1996 WordPress since 2007 19 plugins

“Working with him never feels transactional. It feels like building something together.”
Allison Smith

Client organizations

Trusted by organizations you know

Government of Canada Postmedia Sherwin-Williams York University Cool Cucumber

Selected work

Evidence, not adjectives.

WordPress Development

Before WordPress: how a 2002 author platform ran for sixteen years

A 2002 author-publishing platform that ran 16 years with zero ongoing maintenance. Static-site generation years before the pattern…

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Site Maintenance

128,393 views in a niche nobody browses: The Finish Line on YouTube

A defect-troubleshooting video for industrial wood coatings has no business pulling 28,722 views. Except that one of mine…

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WordPress Development

M.L. Campbell’s distributor training center: a custom LearnDash LMS

Active-learner attendance grew by an order of magnitude, and the platform cost a fraction of the system it…

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All work

What I build

Two ways into the same standard of work.

Engineering

High-end WordPress

Editorial CMS, LMS, and platform work for organizations where downtime is a headline. Migrations, custom plugins, performance that holds, and the governance layer that keeps the AI inside it accountable.

Services

Teaching

Training & speaking

Microsoft Office and WordPress training for teams, and conference talks — taught by someone who builds these systems for a living.

Training

Why one developer, not an agency

The depth is the difference.

  • Online before the first browser war ended.Web since 1996, WordPress since 2007 — the depth shows in the architecture, not the pitch deck.
  • 19 published plugins.Maintained, peer-reviewed, and running on thousands of sites.
  • MA, Royal Roads University.CMS research embedded in practice, not kept separate from it.
  • Government of Canada standards.WCAG, bilingual, accessibility — the compliance bar most agencies outsource.
  • AIOS, my own AI-operations layer.Routing, cost attribution, and an audit trail across every AI task, built for my practice first and adapted for clients.

Training & speaking

Microsoft Office and WordPress, taught by someone who builds it for a living.

Practical, plain-language sessions for teams that need to actually use the tools — not certifications nobody opens again. Plus conference talks on editorial WordPress and the craft of CMS work.

See training Speaking

From the writing

Thinking out loud, in public.

All writing

What clients say

“Working with him never feels transactional. It feels like building something together.”
Allison Smith

Local Niagara work

Niagara Region, Ontario

I work with local businesses, nonprofits, and community organizations. WordPress doesn’t have to be a big-agency project to be done properly.

Book a 30-minute call

Tell me what you’re building.

I’ll tell you honestly whether I’m the right person for it — and if I’m not, who is.

Send me a brief See all services

No sales calls · Response within 48 hours · No minimum project size