Publishers · Learning platforms · Brands · Local business

The systems your team runs on. Built to hold

I build WordPress systems for publishers, schools, and organizations that can't afford downtime. Everything I build is designed around how you actually work — not around what was easy to set up. If AI is part of the stack, there's an audit trail for it. That's not an add-on.

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$275/hr development · $425/hr advisory

Selected client work

Your systems were built for a version of your organization that no longer exists.

The editorial workflow depends on one person who has been there since the beginning. The LMS is held together by integrations nobody fully understands. The AI usage has no audit trail and no cost attribution. The site has not been touched in eighteen months because nobody is confident they will not break something important.

The problem is almost always the same: the digital systems were built faster than the operating layer around them. I've seen it at media organizations, school boards, government teams — the pattern doesn't change.

The work I do is stabilize what's fragile, get your team out of the manual workarounds they've built up around broken systems, and build in the kind of audit trail that finance and legal can actually read.

Where do you need to start?

Publishers

Newsrooms & editorial teams

Your publishing platform is the infrastructure your editorial team depends on. When it is fragile, their work is fragile. I design systems around how you actually publish — not what was easiest to install.

Publishing infrastructure →

Learning

Schools & training platforms

Your LMS is the qualification layer your whole team runs on. I build and fix LMS architecture, SIS integrations, and the curriculum that runs inside it.

Learning platform services →

Brands

National brands & enterprise

Technical SEO, WordPress maintenance, and AI operations for organizations at scale. A senior technical partner — not a local web shop.

Brand and enterprise services →

Local

Niagara-area businesses

A website that works, built by someone who also builds for national organizations. Fast, practical, no overengineering.

Local business websites →

Featured service · The system runs in production

Built for my own practice first. Adapted for every client.

AIOS is the AI operations layer I built and run for my own consulting work. It routes tasks across Claude, local models, and GitHub Copilot by cost and capability. It logs every work event with billing attribution. It maintains a library of 50+ specialized agent personas. Every client implementation is an adapted version of this architecture — tested against real production conditions before it touches their organization.

50+ specialized agent personas
3 AI providers routed and cost-attributed
100% of work events logged with billing attribution
Read the technical case study →

What the AI ops implementation delivers

Routing with cost attribution

Every AI task is routed to the right model for the right cost. Every event is logged with department or project attribution. Your finance team can read it.

See implementation details →

Agent personas for your team's roles

Not generic prompts. Role-specific agent personas built around your editorial workflow, L&D function, or comms team — whoever is doing the work has the right context loaded, not a blank slate.

See the M.L. Campbell deployment →

Governance your CFO can read

A full audit trail of what was generated, by whom, at what cost, through which model. Deployed inside your existing WP or LMS stack — no new vendor contracts required.

Book the audit →

Work

View all

Three Prompts. Three Completely Different Reviews. One Theme.

Three prompts. Same theme. Three completely different reviews. The output you get from an AI theme audit is determined before you type your question — ask for validation and that is what you get. Ask for truth and you get a findings list that would stop a WP.org rejection cold. This is what the prompt engineering actually looks like, step by step, against a real theme with real problems.

See Work: Three Prompts. Three Completely Different Reviews. One Theme.

What clients say

Start with a conversation.

20 minutes. No charge. Tell me what you're dealing with and I'll tell you honestly which service area fits — or whether I'm not the right person for it.

Book the discovery call

Not sure which service area fits?

A 20-minute call is the fastest way to find out. Tell me what's broken, slow, or blocked — I'll point you at the right area, or tell you honestly if it's not in my lane.

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