Team WordPress training delivered by an MA Candidate in Learning & Technology — from $1,800 CAD/day for private team delivery, with public-cohort seats priced per-event. Up to 10 attendees on private delivery. Onsite or remote. Curriculum tailored to the actual site your team is using, not a generic “Intro to WordPress” deck pulled from a template.

Recent training and platform work: Sherwin-Williams · M.L. Campbell Training Centre · Privy Council Office (training contracts, prior portfolio) · Sayerlack

Book a 20-minute discovery call See training formats and pricing

The problem you are solving

Your organization owns a WordPress site and the people who are supposed to update it are afraid of it. Whoever was given access to the homepage breaks the layout every time they touch a hero block. The new comms hire was told “the previous person did this” and there is no documentation. Your team is paying agency rates for the kind of edit a trained internal person could ship in fifteen minutes.

Most WordPress training programs are written for “people who have never used WordPress” and bore the room. Useful WordPress training starts with the site your team is actually editing, the patterns your team is actually breaking, and the tasks your team will be doing on Monday morning.

What you get

A curriculum-tailored session. I look at your site before the session, talk to whoever owns it, and build the agenda around your team’s actual workflow. Not a generic deck.
Up to 10 attendees on private delivery. Beyond 10, the room dynamic changes and small-group workshop work becomes harder; for larger cohorts the right shape is two sessions.
Multiple format options. Private team delivery (full-day), public-cohort virtual seats (full-day, half-day, or two half-days), in-person Niagara workshops (full-day or two-day). The format follows the team shape.
A recording of the session. For colleagues who could not attend and for the next person you hire.
A take-home reference document. Not slides — an actual reference your team can search later. Bookmarks, screenshots, keyboard shortcuts, the “if you only remember three things” page.
A 30-day question window. After the session, your team can email follow-up questions. I answer in writing within two business days, included in the engagement.

What this is not

Not ongoing coaching. After the 30-day question window, ongoing support is a separate retainer.
Not LMS course production. I am not handing you a 40-module asynchronous training program. The session is live, taught, and recorded — that is the deliverable.
Not a developer bootcamp. The training is for the people who use WordPress to do their job, not the people who will be writing PHP. Developer-focused training is a different engagement (see WP 401 in the training catalogue).
Not “we’ll just train them on Yoast for an hour.” That is a webinar, not a training engagement. There are people who do that well; I am not the cheapest option for it.

Who this is for

Fit. Marketing, communications, and content teams who own a WordPress site they did not build and want to stop being afraid of it.
Fit. Newly-hired site owners inheriting a WordPress property with no documentation and no exit interview from the previous person.
Fit. Organizations whose agency invoices are dominated by line items that an internal person could handle with two days of real training.
Fit. HR and L&D leads sourcing live training for cross-functional teams.
Not fit. One-person teams. Group training pricing does not make sense for a solo learner; for that, the right shape is a paid coaching engagement, not a workshop.
Not fit. Teams that want training without giving the trainer access to the site beforehand. Tailoring is the value; without it, you are paying senior rates for a generic deck.

What it costs

Training engagements ladder by format. The senior-rate floor is $275 CAD/hr and informs every fixed-fee quote.

Private team delivery (from $1,800/day): Full-day, on-site or remote, custom-scoped to your team’s site and workflow. Up to 10 participants included.
Public cohort: Open-enrollment seats sold per-event on the training events calendar. Pricing varies by class.
In-person Niagara: From $1,800/day for an on-site workshop in Fort Erie or the Niagara region. No travel cost within driving distance of Niagara; multi-day blocks priced at the same day rate.
Senior-dev track (WP 401 and similar): Runs as private team delivery at the same $1,800/day rate, or as public seats on the events calendar when scheduled. Different audience and prep, same day-rate model.
Curriculum development: Pilot $4,500 / Program $15,000 / Enterprise $40,000 — for organizations building internal training capacity that needs designed assets, not just facilitated delivery.

Niagara-region travel for in-person delivery is included; beyond Niagara, travel and accommodation are billed at cost with a written estimate. See the canonical Training & Enablement service page for the full WordPress training catalogue.

How it works

Discovery call (20 min, free). Tell me about your team, your site, and what success looks like 30 days after the session.
Pre-session prep (included in private delivery). I get read-only access to your site, talk to whoever owns it, and build the curriculum around your actual workflow. About a week before the session.
The session. Onsite (Niagara region or short travel) or remote. Full-day or half-day. Live, interactive, with hands-on exercises in your real (or staging) environment.
Follow-up. Recording, take-home reference, and 30 days of email Q&A.

Why work with me on this specifically

MA Candidate in Learning and Technology, Royal Roads University. The training is designed using actual instructional design, not improvised from a deck.
22 years building and delivering training programs, including current work as Training and Development Specialist at Sherwin-Williams supporting the M.L. Campbell professional finishing brand.
Prior training and instructional-design work for Canadian government and political organizations, including Privy Council Office training contracts.
19 years on WordPress. The trainer is also a senior practitioner — your team gets answers to questions your previous trainer could not field.
Speaker at WordCamp Toronto and other professional events. The room is comfortable for me; it shows.

This is absolute gem of a presentation by Chris Ross which proves yet again that you can still earn a decent wage by providing VALUE to people for free. Awesome job Mr. Ross.
Lorne Fade, 9thsphere.com — on a WordCamp Toronto talk, March 2012.

The testimonial above is from a public speaking engagement. The first private corporate-training engagement case study will publish here with the buyer’s permission once a current client is comfortable being named.

Common questions

Onsite or remote?

Either. Onsite within the Niagara region is included in private delivery; onsite further afield bills travel separately at cost. Remote sessions run on Zoom or Teams with the same hands-on workshop structure.

Can the session cover Gutenberg specifically?

Yes. If your team is on the block editor and struggling with reusable blocks, patterns, or the editor’s quirks around alignment and spacing, that can be the focus of the entire session.

What about Yoast SEO, Rank Math, or All in One SEO?

Standard module of the editorial-focused curriculum. The session covers the SEO plugin your site is actually using, not the one I would prefer.

Public cohort or private delivery — which is right for us?

Private delivery is the right call when the team needs the session built around your specific site, theme, governance, and workflow — which is most cases where you have inherited a real WordPress property. Public-cohort seats make sense for organizations sending one or two people to learn alongside other professionals where the agenda is set rather than scoped.

Why not the cheaper trainer?

If the cheaper trainer has both an instructional design background and 19 years of WordPress practice, hire them. Otherwise you are choosing between someone who knows learning and does not know your platform, and someone who knows your platform and does not know learning.

When you are ready

If your team owns a WordPress site they are afraid to touch, the right session pays for itself in the first month of avoided agency invoices.