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Christopher Ross

Team training that is not a slide deck adapted overnight

A training day built around your team’s actual work, not a slide deck pulled from a template library and adapted overnight.

Curriculum developer and instructor at the M.L. Campbell Training Centre, Sherwin-Williams’ international training facility · has taught WordPress at Sheridan College and York University · MA candidate in Learning and Technology, Royal Roads University · Fort Erie, Ontario

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The discovery call produces a written training brief for your team. Yours to keep, whether or not you book delivery.

What happens when training does not stick

The training happened. The facilitator was engaging. The participants said it was useful. By the following Wednesday, nobody had changed how they worked. The deck is in a shared drive somewhere. That is not a training problem, it is an instructional-design problem. Generic content, delivered to a generic audience, produces generic retention.

Effective vs. ineffective Training This diagram contrasts ineffective training, focusing on certificates and generic content delivered via standard methods, with effective training which is tailored to a team’s specific work, uses relevant examples, and delivers measurable improvements in performance. It emphasizes that true success isn't about completing the session but applying the learned skills afterward. TRAINING DESIGN Effective vs. ineffective Training How Training sticks, or doesn't Ineffective Training Generic, off-the-shelf Effective Training Scoped to your team Goal Signed Training certificate Measurable change in practice Content Slide deck from a template library Exercises map to next week's work Delivery Facilitator was engaging Q&A from The room, not a script Outcome Nobody changed how they worked Team can do on Monday what they couldn’t Friday
I lay out the difference between training that feels good and training that changes behaviour.

The sessions here are built around your team’s actual roles, tools, and workflows. The exercises map to work they will do next week. The Q&A is pulled from the room, not from a script. The goal is what your team can do on Monday morning that they could not do on Friday.

What I deliver

  • WordPress and content management: Scoped to your install, your theme, and your editorial governance rules. Authors, editors, admins, and developers each get material that maps to their actual role.
  • LMS and learning platform operations: For teams administering or building on LearnDash, Sensei, LifterLMS, or Moodle, user management, course setup, reporting, and governance.
  • Microsoft Office suite: Excel, Word, Outlook, and PowerPoint, structured courses from foundations to advanced data and presentation work. Available as catalogue delivery or scoped to your team’s version, templates, and workflows.
  • Instructional design and L&D methods: For teams building internal training capacity. How to structure a session, how to write assessments that measure the right thing, how to close the gap between “trained” and “doing it.”
  • Custom curriculum: For organizations with proprietary processes, tools, or workflows that off-the-shelf training does not reach. Built around the roles, and delivered to the team before anyone in the organization reviews a generic course outline.

Who this is for

  • ✅ Teams of 3–12 where the training must be applied to your team’s actual tools and workflows, not a generic walkthrough of the platform in its default state.
  • ✅ Organizations onboarding a cohort to a platform they have deployed and need trained on consistently.
  • ✅ L&D leads who want a practitioner in the room, Lead instructor at the M.L. Campbell Training Centre, an MA Candidate in Learning & Technology, and a track record of programs that scaled.
  • ❌ Solo learners who want self-paced video content. This is live, instructor-led, team delivery.
  • ❌ Organizations whose actual goal is a signed training certificate rather than a measurable change in practice. I will tell you that on the discovery call.

Investment

The day rate covers up to 10 participants, including pre-session site review, custom session design, live delivery, recording, take-home reference document, and 30 days of email Q&A after the session.

  • Private team delivery: Niagara-region travel included. Beyond Niagara, travel and accommodation billed at cost with a written estimate.
  • Public cohort: Open-enrollment seats sold per-event on the training events calendar.
  • In-person Niagara: An on-site workshop in Fort Erie or the Niagara region, for organizations within driving distance who want the room together.
  • Curriculum development: For organizations building internal training capacity that needs designed assets, not just facilitated delivery.

The discovery call confirms scope, format, and timeline before any commitment. See the canonical Training & Enablement service page for the full engagement shape and the WordPress training catalogue.

Tell me about your project

The fastest way to a straight answer. Tell me what you need and I will reply within a business day, honestly, even when the answer is that I am not the right fit.

Prefer to talk? Call 647-641-0643

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