For the small-business owner at the foot of the escarpment who knows the visitors are coming through but isn’t sure how to catch the ones searching on their phones. This free evening in Grimsby covers the handful of things that actually help you get found, in plain language, with nothing to buy.
If you run a business in Grimsby and you want more people to find you when they search, this evening is built for you. Get found online in Grimsby on Wednesday, November 18, 2026 from 6:30 to 8:30 PM is a free, in-person seminar on local search engine optimization (SEO), which is just the work of helping search engines show your business to the people nearby who are already looking for what you offer.
Grimsby sits where the escarpment meets the wine-country edge of Niagara, and that brings a steady flow of people who do not live here but spend money while they pass through. A good chunk of them decide where to stop based on a quick search in the car. I have taught small-business owners across Ontario how to be the place that quick search lands on, and almost none of them arrived feeling technical. They arrived curious, which is the part that matters.
Let me be honest with you before we begin. Getting found locally is not a dark art, and it is not a monthly fee you owe a stranger forever. It is a short list of plain, learnable tasks. I have been building and teaching on the web since 1996, I am completing an MA at Royal Roads University, and the most useful thing I do in a room like this is take the mystery out of the work so you can keep doing it yourself.
How the evening runs
It is two hours, beginner-friendly, and hands-on wherever I can make it. Bring your phone, or a laptop if that suits you better. We open with what “showing up in search” actually means, including the little map with three businesses at the top that most people see and never stop to think about. Then we work through Google Business Profile, which is the one fix that pays you back fastest, and I will show you how to claim yours and fill it in properly.
From there we get into the quiet things that hurt you without your noticing: your business name, address, and phone number not matching across the web, how reviews work and how to ask for them without feeling awkward, and the plain-English basics of what your own pages should say so a search engine and a real human both understand who you are. We close with a simple monthly routine to keep it all healthy.
What you will leave with
You will leave with a one-page local-SEO checklist you can act on the next morning. The evening is free. If you would like a seat, send me a note through the contact form and I will hold one for you. The venue is to be announced, and your registration is how I let you know exactly where to come.
By the end of the evening, you will be able to
- Read a local search result and understand why some businesses appear and others do not
- Claim and fill in your Google Business Profile so you turn up when people search nearby
- Check that your name, address, and phone number match everywhere they appear online
- Ask happy customers for reviews in a way that feels natural rather than pushy
- Follow a short monthly routine that keeps you findable without taking over your week
Come for the evening, leave with a plan, and start being easier to find the very next day.