Glossary Terms
Conversion rate optimization
Systematically increasing the percentage of visitors who complete a desired action, without spending more on traffic.
Conversion rate optimization, or CRO, is the work of improving what happens after someone arrives on your site, so more of them take the action you want. If visitors show up but don't book, buy, or sign up, CRO finds where they hesitate and clears that spot. It isn't a redesign; it's a run of small, deliberate changes that make the next decision easier to make.
Nothing here yet.