Glossary Terms
Conversion rate optimization
Systematically increasing the percentage of visitors who complete a desired action, without spending more on traffic.
Conversion rate optimization, or CRO, is the work of improving what happens after someone arrives on your site, so more of them take the action you want. If visitors show up but don’t book, buy, or sign up, CRO finds where they hesitate and clears that spot. It isn’t a redesign; it’s a run of small, deliberate changes that make the next decision easier to make. A concrete example: a service page that gets steady traffic but almost no contact-form submissions. The problem is rarely the offer; it’s usually a form asking for six fields when three would do, or a submit button with text so generic nobody feels the click did anything. The fix is to change one variable at a time and watch what moves, not to redesign the whole page and hope the aggregate is better, because when three things change at once you never learn which one mattered.
Nothing here yet.