Glossary Terms
content audit
A content audit is a structured review of what's already published on a site. Over time content piles up: pages overlap, fall out of date, or stop serving any real purpose. An audit sorts that pile into what to keep, improve, merge, or remove. Most teams already sense the problem; they just haven't set aside the time to look at the whole picture at once.
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst…