Glossary Terms
Site quality
A holistic measure of how well a site serves visitors across content depth, technical reliability, and trust.
Site quality is a broad measure of how well a site serves the people who visit it, spanning content depth, technical reliability, user experience, and trust signals, the same things search engines and humans both use to decide whether a site deserves to rank and be returned to. High quality looks like thorough, accurate content that fully answers what visitors came for, fast and stable pages, consistent mobile design, transparent authorship, and clear information about who's behind the business. Low quality shows up as thin content, slow responses, intrusive ads that bury the content, and pages built to rank rather than to help. Google frames this through E-E-A-T, experience, expertise, authoritativeness, and trustworthiness, and backs it with technical signals like Core Web Vitals and crawl errors.
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst…