Glossary Terms

Crawl Equity

Crawl equity is the limited attention a search engine spends moving through your site, and how that attention gets shared across your pages. Search engines won't crawl everything equally, and on a large or publishing-heavy site some pages get visited often while others are all but ignored. Improving it is less about doing more and more about cutting the duplication and dead weight that waste a crawler's time on pages you don't care about ranking.