Glossary Terms
Internal linking
A web of links between your pages, guiding visitors and signalling importance to search engines.
Internal linking is the web of links between the pages of your own site, and it does two jobs at once: it guides visitors to what's next, and it signals to search engines which pages matter and how they relate. In a structured site like a course platform or a publication, good internal linking is what makes the content behave like a connected system instead of a pile of isolated pages.
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