Glossary Terms
Internal linking
A web of links between your pages, guiding visitors and signalling importance to search engines.
Internal linking is the web of links between the pages of your own site, and it does two jobs at once: it guides visitors to what's next, and it signals to search engines which pages matter and how they relate. In a structured site like a course platform or a publication, good internal linking is what makes the content behave like a connected system instead of a pile of isolated pages. The simplest version is a hub page: one page that links out to everything in a topic, and gets linked back from each of those pages in turn. Without a hub, new content only connects to whatever it happened to mention in passing, and older pages slowly drift out of reach, which is the same underlying problem as crawl depth, just viewed from the page's perspective instead of the site's. The fix costs nothing beyond attention: whenever you publish something new, look at what it relates to, and add the link both ways, not just from the new page out.
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