Glossary Terms
Lead capture
Collecting contact information from prospective customers, typically via a form offering a lead magnet in exchange.
Lead capture is the act of collecting a potential customer's contact details, most often an email, in exchange for something they find worth it. That something, the lead magnet, might be a downloadable checklist or template, a webinar seat, a free tool, or a discount. On a WordPress site you'd implement it with opt-in forms from a form plugin or your email provider, or with pop-ups triggered by scrolling or exit intent. The metric that matters is your capture rate, the share of visitors who complete the form: cold traffic usually converts at 2 to 5 percent, while warm visitors from targeted search or referrals can run 10 to 20 percent for a strong offer.
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Public Relations that Really Work
From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on…
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Marketing Your Way to Success on a Limited Budget
Every business requires marketing to let the potential customers know where to get the goods and services they need. Some forms of…