Glossary Terms
Metadata
Quiet, behind-the-scenes information that describes content, like its author and publish date.
Metadata is data about your data: the quiet, behind-the-scenes information that describes a piece of content rather than being the content itself. On a WordPress site it is the post's author and publish date, the alt text on an image, the SEO title and description a search engine reads, the categories and tags that file a post in the right place. Visitors rarely see it directly, but search engines, social platforms, and your own site all rely on it to understand, sort, and display your content correctly. Get the metadata right and everything downstream, from search results to social previews, gets easier.
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