Glossary Terms

CRM Integration

CRM integration connects your website directly to your customer-management system, so a new lead flows in on its own instead of being copied over by hand. When someone fills in a form, their details land in the CRM ready for follow-up, with no retyping and nothing lost in an inbox. This matters most when you're getting enquiries but losing some of them simply because the handoff between site and follow-up is manual and patchy.