Glossary Terms

video schema

Video schema is structured data that describes a video to search engines, declaring its name, description, thumbnail, upload date, and length (its formal name in the Schema.org vocabulary is <code>VideoObject</code>). Added as JSON-LD on the page holding the video, it lets Google show an enhanced result with a thumbnail and duration right in search, which improves visibility and clicks over a plain text link. Google requires <code>name</code>, <code>description</code>, <code>thumbnailUrl</code>, and <code>uploadDate</code>, and recommends extras like <code>duration</code> and <code>contentUrl</code>. You can also mark up timestamped segments so Google can offer jump-to links straight in the search result.