Glossary Terms

Anchor text

The visible, clickable words of a hyperlink, a direct relevance signal to search engines about the linked page.

Anchor text is the visible, clickable text in a hyperlink. Using specific, context-rich anchor text provides direct relevance signals to search engine crawlers. There is more on anchor text and how it goes wrong in <a href="/posts/over-optimization/">Website over-optimization: how to spot it and fix it</a>.

All definitions