Glossary Terms
Search intent
What a person actually wants when they search, often more than the literal words suggest.
Search intent is what a person actually wants when they type a query, which is often more than the literal words suggest. Someone searching "best running shoes" wants to compare options, not read a dictionary definition of a shoe. Content succeeds when it matches that underlying expectation, and when it doesn't, even a technically well-optimized page falls flat because it answers the wrong question. A concrete example: someone searching "WordPress migration cost" is usually comparing options and looking for a number, not reading a definition of what migration means. A page that opens with three paragraphs explaining what a CMS migration is will lose that visitor before it ever reaches the number they came for, even if the definition is accurate and well written. Matching intent usually means answering the actual question in the first screen, and saving the background explanation for readers who scroll past looking for more.
Nothing here yet.