Glossary Terms

editorial workflow

An editorial workflow is the documented path a piece of content travels from idea to published article: planning, research, drafting, editing, fact-checking, SEO, images, any legal review, publishing, and promotion. For a solo writer it can stay informal, but once a team is publishing at any volume, writing the steps down is what stops articles going live unreviewed, voices drifting apart, or SEO getting skipped under deadline. Most teams run the workflow in a tool like Asana, Trello, or Notion, with a named owner and a checklist at each stage so nothing advances until it's actually ready.