Glossary Terms

SEO

SEO, or search engine optimization, is the practice of improving a site so it shows up well in unpaid search results, by making it genuinely more relevant and trustworthy to both searchers and search engines. It breaks into three connected parts: technical SEO (speed, crawlability, structured data), on-page SEO (content quality, matching search intent, internal links), and off-page SEO (backlinks and other outside signals). The goal isn't to trick anyone; it's to be the most useful answer to the question someone typed, and to earn the ranking as a result. Because organic search keeps sending visitors without paying per click, it's one of the highest-return channels a business of any size can build.