Glossary Terms
Cognitive friction
The extra mental effort a person spends on your site, making them hesitate or give up.
Cognitive friction is the extra mental effort a person has to spend to keep going on your site. You see it when visitors hesitate, abandon a form, or stop partway through a lesson. Usually nothing is obviously broken; the next step just feels harder than it should. Reducing friction isn't about dumbing the ideas down, it's about making the next move feel obvious.
Nothing here yet.