Glossary Terms

marketing law

Marketing law is the collection of statutes and regulations that govern how a business is allowed to promote itself: advertising standards, email rules, data privacy, disclosure of paid endorsements, and consumer protection. For most businesses the ones that actually bite are CAN-SPAM and CASL for commercial email, GDPR and CCPA for collecting personal data, the FTC's endorsement rules for paid and influencer promotions, and the TCPA for texts and robocalls. Getting it wrong is both a legal and a performance risk: email providers can suspend an account over spam complaints, and a serious privacy violation can force you to delete an entire marketing database.