Marketing law is the body of statutes, regulations, and case law that governs how businesses can promote their products and services — covering advertising standards, email marketing regulations, data privacy, endorsement disclosures, consumer protection, and industry-specific restrictions (pharmaceuticals, financial services, food and beverage). In the digital marketing context, the most relevant marketing laws for most businesses are: CAN-SPAM (US commercial email), CASL (Canadian commercial email — the most restrictive in North America), GDPR (EU data collection and consent for all digital channels), CCPA (California Consumer Privacy Act), FTC endorsement guidelines (paid promotions and influencer marketing disclosures), and TCPA (text message and robocall regulations). Non-compliance is both a legal and a marketing performance risk: email service providers may suspend accounts for high spam complaint rates, and GDPR violations can result in injunctions requiring deletion of entire marketing databases.
Glossary entry
