Glossary Terms

follow-up sequence

A follow-up sequence is a set of pre-written emails that go out automatically on a schedule after someone does something: joins your list, downloads a resource, registers for a webinar, or leaves items in a cart. Different sequences do different jobs: a welcome series sets expectations, a nurture series builds trust and answers common doubts over time, a sales series makes an offer to people who've shown interest, and a re-engagement series tries to wake up subscribers who've gone quiet. The good ones feel personal because they're triggered by a specific action rather than blasted to everyone. Tools like ConvertKit, ActiveCampaign, and Mailchimp let you build them with a visual editor and no code.