Writing
These are the notes I keep while doing the work: migrations off page builders, editorial CMS rebuilds, the technical-SEO fixes that actually move rankings, and plain-language explainers for the parts of WordPress that trip people up. Some posts are written for developers; others are for the person who just inherited a site they did not build. I write them the way I would explain a problem to a neighbour who asked, without jargon for its own sake and without pretending a hard thing is easy. If something here helps you fix your own site, that is the point.
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What’s really happening with the Fort Erie data centre
The data centre worry in Fort Erie is running ahead of the facts. I live here and work in tech, so here’s…
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Forking Edit Flow: keeping the discipline, rewiring the machine
I forked Edit Flow into Editloft, kept the original authors’ copyright line, and rebuilt it for modern WordPress. This is what a…
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Behind the Scenes: a WordCamp US yes, and four machines that lied to me politely
A talk got accepted, an audit graded my writing against a rulebook nobody had read, and four of my own tools reported…
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The restaurant with the ramp: why accessibility is a business decision
A Hamilton restaurant with a ramp and a freight elevator taught me accessibility is a business decision. A two-minute test shows how…
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How to see through a technology pitch when tech isn’t your job
You are smart, you are answerable to a board, and you are surrounded by people who sound very sure of themselves. Here…
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Why mentoring is a pillar of my practice, not a maybe
I grew up in a forgotten industry town, and I keep meeting that town everywhere. It’s why every engagement I take includes…
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Behind the Scenes: the contact form that mistook my customers for bots
My contact form honeypot mistook autofilled humans for bots and binned their messages. A week of that, nine pull requests, and eleven…
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Page dilution and keyword cannibalization: why fewer WordPress pages often rank better
Two of your pages compete for the same search, and both lose. Here is how to spot page dilution on your WordPress…
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A free, typography-first WordPress theme: meet Quillwork
Quillwork is a free, full-site-editing WordPress theme built for writers and editors, designed around the reading experience first. Install it from your…
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