Category
Marketing & Business
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How businesses fool themselves with their own data
Survivorship bias, selection bias, leading questions, vanity metrics, proxy drift. Five ways a business quietly flatters itself with its own research.
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A quiet inbox isn’t a slow month: test your contact form
My best spam filter also blocked real customers, and the inbox just looked like a slow month. The ten-second monthly test every…
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Why my prices are public
My rates are public, the way a lumber yard posts prices by the door. What a private college taught me about hidden…
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Consent you can trust: the yes most business feedback skips
A discount for a five-star review is not a request, it is a purchase. What real consent looks like, and why feedback…
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Social desirability bias: why your best customer feedback may be your least honest
People answer surveys the way they think they are supposed to. Why the warmest feedback is often the least useful, and when…
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From layoff to consulting: what the first year costs you
Severance and Employment Insurance buy four to eight months. The first consulting payment usually lands in month six or seven. Here is…
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Make a living giving it away, fifteen years on
Fifteen years after WordCamp Toronto 2011, Make a Living Giving It Away goes to WordCamp US in Phoenix on August 18. What…
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Four leaks to fix before you redesign your service website
Service sites leak at the same four joints: an offer nobody can repeat, buried proof, a heavy or silently broken form, and…
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The Not So Secret Art of Internet Success
From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on…