Enterprise WordPress: The Infrastructure Decisions That Cost Teams Later
"Enterprise" is a hosting upsell label. The four layers that actually matter — edge, application, data, observability — fit on one page. Here it is.
Writing
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Practical writing on AI operations, WordPress, learning technology, and the web. No newsletter — the RSS feed is in the footer.
Headless WordPress in 2026: When It Helps and When It Hurts
Headless WordPress is the right answer to about one in five problems people use it for. Here is when it helps, when it hurts, and what to look at first.
Video Hosting in 2026: Which Platform Actually Fits Your Business
Video hosting is three decisions, not one. SEO/discovery, on-site conversion, and private delivery each want a different host. Here is how to pick for each.
Website Over-Optimization: How to Spot It and Fix It
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst offenders.
CAN-SPAM Compliance: What the Act Actually Requires of You
CAN-SPAM has seven requirements. The most violated one is the easiest to fix: a physical postal address in every commercial email. Here is the 10-minute audit.
The Service Business Sales Stack: Six Tools, Three Levers, One Audit
A modern sales stack for a service business is six tools, not twenty. Here is what each one does, what most teams over-buy, and the three things that actually move conversion.
From Layoff to Consulting: What the First Year Costs You
The forced transition from employee to consultant is a different problem from the voluntary one. Here is the playbook for the first 90 days when the runway is shorter and the identity work is harder.