Writing
Articles, analysis, and weekly notes.
Practical writing on AI operations, WordPress, learning technology, and the web. No newsletter — the RSS feed is in the footer.
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EmDash to WordPress Migration
EmDash to WordPress migrations for early-adopter teams who picked Cloudflare’s EmDash on launch and decided WordPress’s larger ecosystem or specific integration is the right next step. Ranking-preserving cutover, schema continuity, editorial training paired with the move.
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WordPress vs EmDash
An honest comparison of two CMS platforms with very different ages, architectures, and trade-offs. WordPress is twenty-two years old and powers most of the web; EmDash is months old, serverless, and bets on a different next decade. Three options, three questions, one decision framework.
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Before the Excel training starts: what most teams miss
The 30 minutes a manager spends preparing their team is the single biggest variable in whether Excel training sticks. Here is the prep model, the follow-up rhythm, and the measurement framework.
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Lighthouse scores vs real WordPress performance: what actually matters
Lighthouse scores measure what a 30-second synthetic test sees. Real WordPress performance is the user, page, and template view — here is how to audit it.
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LMS deployment in 2026: what most teams get wrong
An LMS solves tracking and compliance well; delivery and content management poorly. Here are the four flavours that dominate, the decision matrix, and the audit before you sign.
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Enterprise WordPress: the infrastructure decisions that cost teams later
“Enterprise” is a hosting upsell label. The four layers that actually matter — edge, application, data, observability — fit on one page. Here it is.
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Headless WordPress in 2026: when it helps and when it hurts
Headless WordPress is the right answer to about one in five problems people use it for. Here is when it helps, when it hurts, and what to look at first.
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Video hosting in 2026: which platform actually fits your business
Video hosting is three decisions, not one. SEO/discovery, on-site conversion, and private delivery each want a different host. Here is how to pick for each.
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst offenders.
