Writing
Articles, analysis, and weekly notes.
Practical writing on AI operations, WordPress, learning technology, and the web. No newsletter — the RSS feed is in the footer.
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What a $275/hr WordPress consultant costs you over three years — and when the $75k in-house junior is the better buy
A defensible three-year total cost comparison between hiring a senior WordPress consultant and adding a junior developer in-house. Real numbers, both directions, no agency math.
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What you owe the people still running your old code
Your name on a plugin in the WordPress.org directory is a standing commitment. As long as the listing is live, that code is installing on new sites that trusted the directory, and by extension trusted you.
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The week I stopped my schema firing twice
Five days of working on my own site as a laboratory: a JSON-LD collision that was firing two primary types on the same page, a Wayback Machine recovery pass on 693 archived posts, and a 404 handler that turned dead URLs into a consolidation funnel. Notes from the bench.
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What 15 WordCamp Talks Taught Me About WordPress Careers
Eighteen WordCamp deliveries across fifteen unique talks, eight cities, and two countries — from free plugins in 2011 to a live game show in 2024 — and the five principles that stayed constant the whole time.
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The WordPress Site Audit Most Agencies Skip in 2026
A WordPress site audit done well takes a day and surfaces three to five issues. Done badly, it produces a 40-page PDF nobody reads. Here are the 12 checks that earn the day.
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EmDash to WordPress Migration
EmDash to WordPress migrations for early-adopter teams who picked Cloudflare’s EmDash on launch and decided WordPress’s larger ecosystem or specific integration is the right next step. Ranking-preserving cutover, schema continuity, editorial training paired with the move.
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WordPress vs EmDash
An honest comparison of two CMS platforms with very different ages, architectures, and trade-offs. WordPress is twenty-two years old and powers most of the web; EmDash is months old, serverless, and bets on a different next decade. Three options, three questions, one decision framework.
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Before the Excel Training Starts: What Most Teams Miss
The 30 minutes a manager spends preparing their team is the single biggest variable in whether Excel training sticks. Here is the prep model, the follow-up rhythm, and the measurement framework.