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What a $275/hr WordPress consultant costs you over three years — and when the $75k in-house junior is the better buy
A defensible three-year total cost comparison between hiring a senior WordPress consultant and adding a junior developer in-house. Real numbers, both directions, no agency math.
What you owe the people still running your old code
Your name on a plugin in the WordPress.org directory is a standing commitment. As long as the listing is live, that code is installing on new sites that trusted the directory, and by extension trusted you.
The week I gave opinions their own schema
Another renovation week: opinions got their own post type, the training page finally got the rewrite it was asking for, and an EEAT audit on my own site surfaced exactly the kind of schema drift I'd quietly flag in a client engagement.
The week I stopped my schema firing twice
Five days of working on my own site as a laboratory: a JSON-LD collision that was firing two primary types on the same page, a Wayback Machine recovery pass on 693 archived posts, and a 404 handler that turned dead URLs into a consolidation funnel. Notes from the bench.
What 15 WordCamp Talks Taught Me About WordPress Careers
Eighteen WordCamp deliveries across fifteen unique talks, eight cities, and two countries — from free plugins in 2011 to a live game show in 2024 — and the five principles that stayed constant the whole time.
How a Publishing-Grade WordPress Migration Actually Runs
WordPress to EmDash conversions that preserve rankings, migrate content faithfully, and modernise the editorial surface without disrupting lead flow during cutover.
What Publishing Teams Need in a WordPress Build
EmDash builds for organisations that publish at scale — multiple authors, structured content reuse, editorial governance, SEO that holds up at 1,000+ pieces.
Before the Excel Training Starts: What Most Teams Miss
The 30 minutes a manager spends preparing their team is the single biggest variable in whether Excel training sticks. Here is the prep model, the follow-up rhythm, and the measurement framework.
Lighthouse Scores vs Real WordPress Performance: What Actually Matters
Lighthouse scores measure what a 30-second synthetic test sees. Real WordPress performance is the user, page, and template view — here is how to audit it.