Christopher Ross
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Articles, analysis, and weekly notes.

AI, WordPress, and the web, written for practitioners. No newsletter. The RSS feed is in the footer.

  • Does META Matter?

    2 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Top Three osCommerce Upgrades for Small Business

    2 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • 14 Years experience?

    3 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Order Up How The Web Can Serve The Restaurant Business

    2 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Could A Website Increase Your Profits

    4 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Receiving Orders Without A Computer

    2 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • How to Hire a Web Designer

    7 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Ten Reasons Why Your Online Store Doesn’t Work

    3 min read

    What I’d say now. I wrote this in 2006. The 2026 version of this thinking lives at What Makes a Website Actually Work in 2026: same question, twenty years of work in between. Leaving this here because the underlying pattern hasn’t gone away. From the archive. I wrote this back in 2006 and I’m leaving…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Top Ten Features of a Good Web Site

    2 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Public Relations that Really Work

    3 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.