Category
Content strategy
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The WordPress site audit most agencies skip in 2026
A WordPress site audit done well takes a day and surfaces three to five issues. Done badly, it produces a 40-page PDF…
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Keyword cannibalization: why fewer WordPress pages often rank better
Two of your pages compete for the same search, and both lose. Here is how to spot page dilution on your WordPress…
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst…