Christopher Ross
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Articles, analysis, and weekly notes.

AI, WordPress, and the web, written for practitioners. No newsletter. The RSS feed is in the footer.

  • Making Your Site Sell

    2 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Web Site Planning

    3 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • If You Build It, Will They Come?

    6 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Marketing Your Way to Success on a Small Budget

    4 min read

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Marketing Your Way to Success on a Limited Budget

    4 min read

    Every business requires marketing to let the potential customers know where to get the goods and services they need. Some forms of marketing are prohibitive to the small business because of the high cost. Television advertising, for example, is just not fiscally prudent for small businesses with limited budget figures for advertising. as a small…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Build Your Business by Knowing Your Competition

    3 min read

    From the archive. I wrote this back in 2005 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Building a Brand for Your Business

    2 min read

    From the archive. I wrote this back in 2005 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Working With Dates in ASP

    2 min read

    From the archive. I wrote this back in 2005 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, header/footer images from a previous CMS) so it renders properly, and I removed outbound links and old contact details to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • Creating Effective Cover Letters

    3 min read

    From the archive. I wrote this back in 2005 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.

  • How to Install PHP on a Microsoft IIS 5 Server

    4 min read

    From the archive. I wrote this back in 2005 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Editorial photograph of a warm university-style library archive aisle in low tungsten light: tall wood shelves of cared-for leather-bound volumes, an open book on a small ledge under a brass desk lamp with a green glass shade, dust motes catching the warm light, a soft window glow at the far end of the aisle — old but still worth keeping.