Author: Christopher Ross
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WordPress on a government discovery call: eight questions a senior buyer should ask
Senior procurement buyers come to WordPress discovery calls with a checklist. Here are the eight questions worth asking, and what a senior…
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WordPress 7 is here. Here’s what’s new and what to do.
WordPress 7 shipped in May 2026. If you run a WordPress site, here is what changed, what matters, what to actually do…
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst…
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What you owe the people still running your 2015 WordPress plugins
Eleven years after I last touched two WordPress.org plugins, I rewrote them. What you owe the strangers still installing your old code,…
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Lighthouse scores vs real WordPress performance: what actually matters
Lighthouse scores measure what a 30-second synthetic test sees. Real WordPress performance is the user, page, and template view. Here is how…
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File Names and WordPress
From the archive. I wrote this back in 2014 and I’m leaving it published because the thinking still has value, but on…
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Seven easy ways to make WordPress far more secure
From the archive. I wrote this back in 2013 and I’m leaving it published because the thinking still has value, but on…
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Is WordPress dead in 2012?
What I’d say now. I wrote this in 2012, when SOPA and PROTECT IP looked like they might kill the platform inside…
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White hat black hat SEO tactics
From the archive. I wrote this back in 2011 and I’m leaving it published because the thinking still has value, but on…