Author: Christopher Ross
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Behind the scenes: eight WordPress themes to full-site editing, and a podcast that took six tries
The week I converted eight Colophon themes to full-site editing, cut the first Declamatio podcast after six takes, and tagged 28 posts…
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The case for the second draft
I finished a paragraph this morning, read it back, and felt that small private satisfaction of having said the thing. It was…
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I gave one WordPress theme to AI three times and got three different reviews
Three prompts. Same theme. Three completely different reviews. The output you get from an AI theme audit is determined before you type…
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WordPress on a government discovery call: eight questions a senior buyer should ask
Senior procurement buyers come to WordPress discovery calls with a checklist. Here are the eight questions worth asking, and what a senior…
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WordPress 7 is here. Here’s what’s new and what to do.
WordPress 7 shipped in May 2026. If you run a WordPress site, here is what changed, what matters, what to actually do…
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst…
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What you owe the people still running your 2015 WordPress plugins
Eleven years after I last touched two WordPress.org plugins, I rewrote them. What you owe the strangers still installing your old code,…
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Lighthouse scores vs real WordPress performance: what actually matters
Lighthouse scores measure what a 30-second synthetic test sees. Real WordPress performance is the user, page, and template view. Here is how…
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File Names and WordPress
From the archive. I wrote this back in 2014 and I’m leaving it published because the thinking still has value, but on…