Author: Christopher Ross
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Newsroom WordPress migration: how to hit a hard date
News migrations miss hard dates for three reasons that are all visible during scoping. Here are the checkpoints that catch them while…
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The Cloudflare features almost no school uses (and probably should)
Five Cloudflare features most districts already have access to and rarely switch on: Snippets, Argo Smart Routing, Cache Reserve, Waiting Room, and…
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How to keep WordPress publishing sustainable for the next decade
The engine underneath is good enough to build the next decade on. The dashboard we all learned on is the part showing…
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Drupal to WordPress: the two things you can’t afford to break
I helped move Canada’s Parliament newspaper off Drupal in 2011. Here is what survives that move, what gets rebuilt, and the two…
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Tending thirty domains I’d half-forgotten I owned
A week spent tending the side domains I had half-forgotten I owned, meeting Claude’s new model Fable on real work, and letting…
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The 20-minute discovery call: what I ask, why I ask it, and what a good answer sounds like
The six questions I ask on a twenty-minute discovery call, why I ask each one, and what a useful answer sounds like,…
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Wix to WordPress: how to know when you’ve outgrown it
A practical migration checklist for moving Wix to WordPress with better structure, maintainability, and SEO continuity.
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Is it safe to use AI tools with student data?
It can be, but the question splits in two. Whether a vendor trains on your content is a contract term, and all…
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What learning to fly blind taught me about Google Analytics
A hooded cockpit, a lying inner ear, and the instrument habit your website needs. Why Search Console matters more than the leads…