Author: Christopher Ross
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Is it safe to use AI tools with student data?
It can be, but the question splits in two. Whether a vendor trains on your content is a contract term, and all…
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What learning to fly blind taught me about Google Analytics
A hooded cockpit, a lying inner ear, and the instrument habit your website needs. Why Search Console matters more than the leads…
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Who gets to take the course: the access audit that decides it, and where sites fail it
AODA-compliance audits for federal-vendor contracts are different from generic accessibility scans. Here is what a procurement-grade audit covers, who signs off, and…
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How businesses fool themselves with their own data
Survivorship bias, selection bias, leading questions, vanity metrics, proxy drift. Five ways a business quietly flatters itself with its own research.
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Do you actually need a WordPress maintenance plan?
An owner lost three weeks of enquiries to a form that looked fine. What breaks on an unwatched WordPress site, what real…
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Give them the problem, not the method
A meta-analysis of 53 studies says people learn more when you give them the problem before the method. The same evidence says…
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The only training metric that matters: what changes on Monday
Skills that look mastered in the classroom fade by Monday without practice. How backwards design fixes training, and the one question to…
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Do accessibility overlay widgets work on an LMS?
No. Accessibility overlay widgets edit the page in the browser instead of fixing the code underneath, and they routinely conflict with the…
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Data worth trusting: how to collect feedback that tells the truth
A blown-out sky cannot be recovered in editing, and neither can feedback collected in a bad moment. Five ways to design the…