WordPress Services for Media, Education & Government

Twenty minutes on a call. You describe the situation, I tell you which engagement fits and roughly what the band looks like. No prep needed; no slide deck; no proposal afterwards. The discovery call is the free entry to the 4-tier audit ladder — if a paid audit is the right next step we set it up on the same call. If the fit is not there, you will hear that directly rather than in a follow-up sales pitch. Book the discovery call →

Who logs in to the site in a normal week is the question. Owner-Run Sites are for businesses where one owner, or a working pair, manages the site and the customer is the audience — the site sells you, books your work, and gets out of the way. Team-Run Sites are for organisations where several contributors publish, edit, or operate the site every week and the build has to keep up with the team behind it as well as the audience in front of it. If you have a team of three or more, contributors you do not personally manage, a membership, or content that needs governance — you are Team-Run, even if it feels owner-run.

Four paid options, scaling by depth. A free 20-minute discovery call to figure out which conversation you are actually having. A $500 pre-check with a 2-page written read on headline risks. A $1,000 mid audit with a 10–15 page diagnostic and a 30-minute debrief call. A $2,200 deep audit with a 30–50 page report covering architecture, performance, accessibility, integrations, and a written risk register. Any paid audit fee credits in full against a build engagement booked within 90 days of report delivery. A level-matched audit comes free with every build — the paid ladder is for buyers who want diagnostic work before deciding whether or what to build.

For the work in-house developers are not set up to do or do not love doing: paid audits at four tiers ($500 through $2,200), platform migration scoping, performance triage, accessibility remediation, and second-opinion architecture reviews where an outside senior pair of eyes saves the team from validating their own decisions. Every audit is documented so your team owns the result afterwards — no lock-in, no retainer obligation. If the gap is steady upkeep rather than a project, see Maintenance at $650/mo and up.

Scoped against a price band — never an open-ended hourly. Discovery call → level-matched audit (free, $500, $1,000, or $2,200 depending on scope) → written scope with a fixed tier in the band → delivery in weeks, not quarters. The audit fee credits against the build if you proceed within 90 days; a level-matched audit is included in every build price. Use the WordPress Project Scope Estimator to land in the right tier before the call, or skip it and we will figure it out together in twenty minutes.

Yes — audit and remediation work on existing sites is a large part of the practice. Most of those engagements start with the $2,200 deep audit so we both understand what is there before anyone commits to a build. The $1,000 mid audit is the right depth when you have already named the issues and need order-of-operations on the fixes. The discovery call is the right place to figure out which tier fits.

Yes. Build, audit, and SEO work is fully remote; clients are based across Canada and the United States. Onsite training and onsite delivery are limited to the Niagara region — remote training runs across Canada and beyond. See Training and enablement for delivery options and rates.

The headline number on an agency proposal is the developer hour. The all-in number adds the producer, the account manager, the designer, and the rework cycle when a brief drifts. On my side, you talk to the senior doing the work, scope is fixed against a band, and there is no context-switching premium when the brief shifts mid-project. Most engagements come out flat or cheaper all-in than the agency equivalent, and the calendar time is consistently shorter.