A credible, consistent social presence without running a content operation — from $1,500/mo.
From $1,500/mo · monthly billing, cancel any month · Brands that need a credible, consistent social presence without a full content operation.
The entry tier of the Social Media ladder. Built for brands that need a consistent, credible social presence — the kind of presence a prospect checks before they book a call, an introduction lands, or a journalist looks you up — without spinning up an in-house content operation. Presence is a working baseline, not a campaign engine.
Book a 20-minute discovery call
What presence-tier social covers
- Two to three platforms covered — usually the ones your audience actually uses, not the ones a generic content plan lists.
- Weekly publishing on a documented editorial cadence — enough to read as “active” rather than “abandoned”, without pretending the brand is in conversation.
- Content drawn from what the brand already has — existing photography, existing content, light reformatting and packaging — not original production at this tier.
- Profile and bio maintenance. The basics stay current: profile copy, link-in-bio, pinned posts, contact paths, and the small items that get ignored when no one owns the surface.
- Light community management. Comments and mentions are watched and responded to within a business-day window — not 24/7 community management.
- A monthly written report covering what was published, what engagement looked like, and what is shifting in the channels.
The audit included at this tier
Presence engagements include a brand-and-channels audit at the start of the relationship, equivalent in scope to a $500 pre-check audit, and credited back into the first month of work. The audit names what is on the channels today, what each channel is actually doing, and what the cadence should look like.
- A channel inventory. Each channel the brand has a presence on today, the state of the profile, the recent post history, the audience composition.
- A voice and brand-fit review. What the current channels are saying versus what the brand says it stands for elsewhere — the gap between the two is where most presence problems sit.
- A cadence and platform fit check. Whether each channel is worth maintaining, which should retire quietly, and which should be added based on where the audience actually is.
- A one-page memo covering the channels to keep, the channels to retire, the cadence going forward, and the asset gaps the brand will need to fill if it grows into a higher tier.
If the brand-and-channels audit shows the work is past Presence scale — campaign-driven publishing, original content production, or paid amplification — the memo routes the engagement to Active Social or Brand-led Social. The audit work credits forward.
How the relationship works
Presence is a working baseline relationship. Light, predictable, with the brand-side surface designed around minimal monthly involvement.
- A monthly written report covering published content, engagement, and channel shifts.
- A single email contact for everything social-related, with response within one business day.
- A monthly 30-minute check-in — available as a live call, recorded review, or skipped on quiet months — covering the report and the questions you have.
- A quarterly review consolidating the quarter’s reports and surfacing the longer-arc shifts.
- A relationship start workshop covering the channel strategy, the cadence, the approval workflow, and the brand-voice baseline.
Scope flex and no lock-in
Who this is for
- ✅ Brand that needs to look credible on social without running a content operation.
- ✅ Audience checks the brand on social before booking, introducing, or referring — and the channel maintenance has to look the part.
- ✅ You have existing brand content (photography, written material, recorded video) that can carry the cadence without original production.
- ✅ You expect to grow into a fuller social retainer eventually and want this tier to be the on-ramp.
- ❌ Active publishing across multiple platforms with original content production — that is Active Social.
- ❌ Brand-led campaigns with paid amplification, photography and video production, and executive reporting — that is Brand-led Social.
- ❌ 24/7 community management or crisis communications — that is not a fit for this tier; reach out and we can scope appropriately.
Considering a different Social Media tier?
Active publishing across multiple platforms with original content production? Active Social at $4,000/mo. Brand-led campaigns with paid amplification and executive reporting? Brand-led Social at $7,500/mo. Different shape entirely? All services.
