An owner-run site that behaves like infrastructure — from $17,000.
From $17,000 · 10–16 weeks · Owner-operator at scale, where slow pages, downtime, or stale content costs real money each month.
For businesses that have scaled past owner-as-the-only-team while the site is still owned by one operator — the buck still stops with you, and the site has to behave like the rest of your infrastructure does: predictable, instrumented, and not the thing that breaks on the Monday morning of your busiest week. Unlimited Growth is the top tier of the Owner-Run ladder.
Book a 20-minute discovery call
What gets built
- Everything in Build Your Future, scaled to the operational surface the business actually runs against.
- Multi-property or multi-audience architecture — the site can carry several service lines, locations, or audience segments without each one watering down the others.
- Substantial integrations: CRM, marketing automation, payment processing, scheduling, SSO. Documented as you would document them for an external audit — not as a wiki page no one reads.
- Editorial workflow for the small team you do have — user roles, capabilities, contribution governance, and the publish-and-review patterns that keep a few writers from stepping on each other.
- Reporting and analytics wired into the platform: dashboards that name the metrics the business runs on, not the events analytics happens to fire.
- Performance architecture against Core Web Vitals at production-traffic scale — object caching, full-page caching, image pipeline, third-party script governance.
- Documentation a future operator can pick up without me — this build is yours to operate, not a vendor dependency.
- Multi-language where the business has bilingual or multilingual reach — not Google-translate widgets, not a translation plugin holding the site together.
The audit included at this tier
Unlimited Growth includes the $1,000 mid-tier audit by default, credited back against the build. For engagements at the upper end of this tier ($30,000+ scope) the audit is upgraded to the $2,200 deep-dive at no additional cost — the build size makes the deeper scoping work pay for itself.
- Everything in the mid-tier audit — site inventory, DNS, technical SEO, content model, conversion surface, integration shape, written 10–15 page report.
- An infrastructure and hosting review. Where the site runs today, what the failure modes are, what the upgrade path looks like, and what cost ceiling that path puts in place.
- A multi-property or multi-audience model. If the business carries several service lines or locations, the audit names how the new build should carry them — one install, multisite, or distinct properties.
- An integration architecture review. Each integration documented: what data flows, what fails, what the recovery story is.
- A performance baseline. Current Core Web Vitals on the templates that drive traffic, the targets the new build will hold, and the budget for third-party scripts.
- A 10–15 page audit report (or 30–50 page deep-dive at the upper-tier upgrade) you can hand to a CFO, a procurement reviewer, or a partner.
If the audit surfaces work past Owner-Run scale — editorial workflow for a team of ten contributors, multi-newsroom governance, or a full e-commerce build — the report routes the engagement to Team-Run Sites, Newspaper builds, or E-commerce flagships. Audit cost credits forward against whichever tier the engagement lands on.
Training included
At this tier the training is a structured handover programme, not an ad-hoc session at the end. You and the small team around you leave operating the platform, the integrations, and the reporting surface independently.
- Three to four 90-minute live online seminars across the build phase — content modelling and governance, the integration surface, the analytics and reporting layer, and the operator hand-off.
- A recorded library of all seminars plus walkthroughs of the specific custom areas, integrations, and dashboards built for you. Kept available indefinitely, not 30 or 90 days.
- A written operator reference — a real document, written for the people who will operate the site, covering the publishing surface, the integration touchpoints, the analytics dashboard, and the recovery procedures.
- An admin-handover document covering hosting, DNS, credentials handover, plugin governance rules, and the annual-audit checklist. The kind of document that survives an operator handover three years from now.
- 90 days of email Q&A access post-launch on anything related to the build, no ticket limit.
If the team is within driving distance of the Niagara region, a one-day in-person workshop is included at no additional travel cost — the seminars stay online so the recordings carry over, and the in-person time is spent on the operator hand-off and the live walkthroughs. Anywhere in North America further than that, in-person is available with travel costs quoted separately and absorbed into the engagement if the build is at the upper end of this tier.
WordPress training classes delivered as part of this package
The training surface above is built around the WordPress training catalogue. The specific classes delivered as part of this engagement:
- WordPress Training 101 — full session, in person if within driving distance of Niagara.
- WordPress Training 201 — full session for the operator-owner and the small team around you.
- WordPress Training 301 — full session covering the operations surface and the admin handover.
Each course in the WordPress training catalogue has its own public-cohort schedule and pricing if your team wants the catalogue cohort outside an engagement. Within an engagement the delivery is tailored to your specific build — same curriculum, your context, your dashboard.
Starting smaller is never a mistake
Who this is for
- ✅ You are the operator-owner of a business that has scaled past one-person-does-everything, with a small team behind you.
- ✅ Downtime, slow pages, or stale content costs you real revenue per month — you can name the figure.
- ✅ You have integrations (CRM, marketing automation, payments, SSO) that have to work without surprises and survive operator handovers.
- ✅ You need governance around who can publish what, how, and when — even though the team is small.
- ✅ You expect the site to outlive the current configuration and want it documented and instrumented so it can.
- ❌ Editorial workflow for a team of five to twelve regular contributors with daily publishing — that is Team-Run Sites.
- ❌ Daily-news editorial pace with ad-stack integration — that is Newspaper Sites.
- ❌ Multi-channel retailer with 100+ SKUs and fulfilment complexity — that is E-commerce flagship.
- ❌ Institutional learning operation with curriculum review processes — that is Learning Post-Secondary.
Considering a different Owner-Run tier?
Earlier on the ladder with a smaller operational surface? Build Your Future at $6,000+. The business is owner-operator, custom content shape, but not the operational scale this tier carries? Start Here, Custom at $3,500. Past Owner-Run scale into team-managed territory? Team-Run Sites. The whole ladder: services page.
