Active social publishing with original content, across multiple platforms — from $4,000/mo.
From $4,000/mo · monthly billing, cancel any month · Brands publishing regularly across multiple platforms with original photography, video, or campaign content in the mix.
The mid tier of the Social Media ladder. Built for brands publishing regularly across multiple platforms with real original content in the mix — photography, video, written editorial, or campaign work — and a working relationship with the channels rather than a maintenance baseline. Active is the tier where the social surface earns its keep as a marketing channel rather than reading as a credibility check.
Book a 20-minute discovery call
What active social covers
- Everything in Presence. Channel maintenance, profile and bio currency, light community management, monthly reporting baseline.
- Multi-platform publishing on a tighter cadence — typically three to five platforms with the cadence shaped to where the audience actually is.
- Original content production hours each month for photography, short-form video, written editorial, or campaign assets. Production scope agreed in advance, not open-ended.
- Active community management. Comments, mentions, and DMs handled within a four-hour business-day window, with documented escalation for issues that need brand-side attention.
- Campaign support. Two to three campaign pushes per quarter — product launches, seasonal pushes, event coverage, partnership announcements — with the editorial and asset work to back them up.
- Light paid amplification on the posts that earn it organically — not a full paid-media operation, but enough to extend reach on the work that is working.
- Monthly reporting with action items. Reports name the metrics that matter, the channel shifts, and the recommendations for the next month.
- A quarterly strategy session covering the longer-arc shape of the channels and the campaign calendar.
The audit included at this tier
Active engagements include a brand-and-channels audit at the start of the relationship, at $1,000 mid-tier level, and an ongoing quarterly audit refresh covering the longer-arc shape of the channels.
- An initial channel and competitive audit. Each channel the brand operates on today, audience composition, content performance history, voice and brand-fit assessment, and a competitive landscape review.
- An asset audit. What original content the brand has produced or owns, what gaps the cadence will need filled, and what the production scope each month should look like.
- A quarterly audit refresh with the channel shifts, the campaign-cycle findings, the production scope reassessment, and the strategic shape for the next quarter.
- A written 10–15 page audit report at the start of the relationship, with quarterly refresh summaries built on top.
If the audit shows the work is past Active scale — brand-led campaigns with paid media budgets, executive reporting, or full original content production — the report routes the engagement to Brand-led Social. Audit work credits forward.
How the relationship works
Active social is a working content-and-channels relationship. The handover surface is structured around the monthly editorial cycle and the quarterly strategy conversation.
- A monthly content review — usually 60 minutes — covering published content, performance, and the next month’s editorial plan.
- A quarterly strategy session — usually 90 minutes — with senior stakeholders included where appropriate.
- A named primary contact on both sides, with documented backup contacts for continuity.
- A documented escalation procedure for community-management issues that need brand-side attention.
- A relationship start workshop — usually a half-day session — covering the channel strategy, the editorial cadence, the production workflow, the approval workflow, and the brand-voice baseline.
- An annual review consolidating the year of work and the campaign cycles.
Scope flex, asset ownership, no lock-in
Who this is for
- ✅ Brand publishing regularly across three or more platforms with original content in the mix.
- ✅ You have real campaign cycles — product launches, seasonal pushes, partnership announcements — that need coordinated content support.
- ✅ You need active community management within business-day windows, not crisis-level 24/7.
- ✅ You expect a working content-and-channels relationship, not a maintenance baseline.
- ❌ Brand-led campaigns at executive level with paid media budgets and full original content production — that is Brand-led Social.
- ❌ Brand that needs a credible baseline presence without active content production — that is Presence.
- ❌ 24/7 community management or crisis-communications retainer — that is not a fit; reach out and we can scope appropriately.
Considering a different Social Media tier?
Brand-led campaigns with paid amplification and executive reporting? Brand-led Social at $7,500/mo. Credible baseline presence without active production? Presence at $1,500/mo. Different shape entirely? All services.
