A WordPress site that does its job — entry tier of the Owner-Run Sites ladder, from $2,500.
From $2,500 · 4–6 weeks · One owner, one operator, the site reads to your customer rather than to a team.
Built for owner-operators with a real business, a Squarespace, Wix, or Webflow site that has reached its ceiling, and a need to own the platform without paying flagship-build prices. This is the entry point of the Owner-Run Sites ladder — designed so the build holds up while the business grows, and so the move up to a larger tier later is a continuation, not a do-over.
Book a 20-minute discovery call
What gets built
- A WordPress site you own — theme, hosting account, and admin login under your control, not a SaaS lease that ratchets in price every renewal.
- The pages a small business actually needs — home, services, about, contact, plus a blog or news area if the work calls for one.
- A working contact form with anti-spam built in and notifications routed where you actually read them.
- SEO basics done right — titles, descriptions, schema, sitemap, internal linking, and the structural work that matters at this scale.
- A clean, accessible theme built on a small modern stack — fast on mobile, readable with a screen reader, no page-builder lock-in.
- Domain and email hand-off done properly, so renewals and DNS stay in your name from day one.
The audit included at this tier
Every Owner-Run engagement starts with a free 20-minute discovery call. At the Start Here tier the build includes a $500 pre-check audit — credited back against the build price — that documents what is on the current site and what needs to move, replace, or be quietly retired.
- A current-site inventory. What pages exist, what they earn, what is duplicated, what should not still be live.
- Domain and DNS health. Renewal dates, ownership, MX records, and the email-deliverability basics that get missed on small-business setups.
- A basic technical-SEO scan. Titles, descriptions, indexability, broken links, schema, and the structural items a Squarespace or Wix export will not have brought across cleanly.
- A hosting and renewal-cost review. What you are paying now, where it is going, and what the new build will cost to keep running each year.
- A one-page “what to keep, what to replace” memo you can read in five minutes — not a 30-page report you will never open.
If the pre-check turns up work that is bigger than the Start Here tier can carry, the memo will say so plainly — and the audit cost still credits against whichever tier you decide to move forward with.
Training included
You leave the engagement able to operate the site yourself. No locked-in admin password, no “call us when you want to update the home page” maintenance trap.
- One recorded walkthrough of your specific site — not a generic WordPress tutorial — that you can rewatch anytime.
- One 60-minute live online session at hand-off, scheduled at a time that fits your week, where we publish a page, swap an image, and update copy together on your actual site.
- A short written reference tailored to your build, covering the three or four tasks you will do most often.
- One follow-up live session within the first 90 days post-launch, once you have published a few times and have real questions.
WordPress training classes delivered as part of this package
The training surface above is built around the WordPress training catalogue. The specific classes delivered as part of this engagement:
- WordPress Training 101 — compressed remote session (~3 hours), tailored to your specific build.
Each course in the WordPress training catalogue has its own public-cohort schedule and pricing if your team wants the catalogue cohort outside an engagement. Within an engagement the delivery is tailored to your specific build — same curriculum, your context, your dashboard.
Starting smaller is never a mistake
Who this is for
- ✅ You are an operating owner-operator business that needs a credible site.
- ✅ You are replacing a Squarespace, Wix, or Webflow build because you want to own the platform.
- ✅ Your audience is local or regional, and most of the sales conversation happens off-platform — by phone, email, or in the shop.
- ✅ You expect to grow into the next tier eventually and want this build designed so you can.
- ❌ You need editorial workflow for a team of contributors — that is Team-Run Sites.
- ❌ You are selling product online with a real catalogue — that is E-commerce Sites.
- ❌ You are running a school, training programme, or course — that is Learning Websites.
Considering a different Owner-Run tier?
Need a build shaped around content or integrations that templates cannot reach? Start Here, Custom at $3,500. Site that has to do real work for the business — multiple service lines, deeper content, conversion paths? Build Your Future at $6,000+. Owner-run business that has scaled and the site has to keep up? Unlimited Growth at $17,000+. Different shape entirely? The full services page covers the other categories.
