A WooCommerce shop that has outgrown its original shape — from $15,000.
From $15,000 · 10–16 weeks · Operating stores adding product lines, fulfilment integrations, or new payment paths the original build did not anticipate.
The mid tier of the E-commerce Sites ladder. Built for operating WooCommerce shops that have grown past the launch shape — more SKUs, more shipping regions, more channels, more fulfilment complexity, more checkout customisation. The original build was right for the launch, but the business has grown around it and the next year of growth needs the platform to keep up rather than be the constraint.
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What gets built
- Catalogue expansion work — product taxonomy, attribute, and variation modelling that scales past the original 50-SKU shape into 100+ SKUs without breaking how the storefront reads.
- Multi-region or multi-currency setup where the business is now selling into more than one region.
- Fulfilment integrations — 3PL, drop-ship, inventory-feed automation, or warehouse-management hooks that turn order processing from manual into automated.
- Custom checkout logic — B2B pricing, account-level discounts, quotes, or wholesale flows that WooCommerce defaults do not cover.
- Subscription, membership, or recurring-order support where the business now ships on a recurring schedule.
- Performance work on the catalogue, category, product, and checkout templates — the difference between a 2-second and 6-second checkout is a conversion-rate problem, not a code-quality problem.
- An analytics and conversion dashboard wired to whichever measurement stack the business uses — Google, Meta, or a server-side measurement setup that does not get blocked by browser privacy changes.
- Documentation for the team operating the shop, with the integrations, the checkout customisations, and the analytics surface covered.
The audit included at this tier
Expanding engagements include the $1,000 mid-tier audit by default, credited back against the build. At this tier the audit covers the current store surface, the operations as they actually run, and the growth shape that has the build under strain.
- A current-store inventory. Catalogue health, taxonomy and attribute usage, variation modelling, and the structural items that have eroded as the catalogue grew.
- A performance and conversion audit. Core Web Vitals on the templates that drive traffic and revenue, checkout abandonment patterns, and the structural items that are costing conversions today.
- A fulfilment and operations review. How orders flow from checkout to fulfilment today, where manual steps sit, and what integration would automate them.
- A payment, tax, and regulatory review. What is in place for the regions you sell into, where gaps sit, and what the upgrade path looks like.
- An analytics and measurement review. What is being tracked today, what is not, and what the new build needs to capture to make the next round of growth decisions.
- An integration audit. Each existing integration (CRM, email marketing, accounting, inventory feed, fulfilment system) documented — what works, what fails, what the new build has to land.
- A written 10–15 page report that survives being passed to an operations manager or finance partner.
If the audit shows the work is past Expanding scale — multi-warehouse fulfilment, headless commerce, multi-currency with localised checkout, or a brand catalogue at 1,000+ SKUs — the report routes the engagement to the National flagship. Audit cost credits forward.
Training included
At this tier the training is shaped around the team running the shop — catalogue management, order operations, customer service, and the back-end platform owner each get sessions tuned to what they actually do.
- Three to four 90-minute live online seminars across the build phase — catalogue and product operations, fulfilment and order processing, the analytics and conversion surface, and the platform-owner hand-off.
- A recorded library of all seminars plus role-specific walkthroughs of the specific custom checkout flow, integrations, and dashboards built for the business.
- A written operator reference — structured by role — covering catalogue management, order processing, customer service recovery, refund procedures, and the analytics dashboard.
- An admin-handover document covering hosting, DNS, the integration credentials inventory, plugin governance, and the annual-audit checklist.
- 90 days of email Q&A access post-launch on anything related to the build, no per-ticket limit.
For shops within a 3-hour drive of the Niagara region, a full-day in-person workshop is included at no additional travel cost — useful when the operations team needs to be in the room together. Anywhere further in North America, in-person is available with travel quoted separately and absorbed into the engagement for builds at the upper end of this tier.
WordPress training classes delivered as part of this package
The training surface above is built around the WordPress training catalogue. The specific classes delivered as part of this engagement:
- WordPress Training 101 — full session, delivered to the operations team.
- WordPress Training 201 — tuned for product, category, and content pages on a WooCommerce shop.
- Bespoke workshop on top of the catalogue. A WooCommerce operations workshop covering fulfilment integrations, the custom checkout flow, and the analytics-and-conversion surface.
Each course in the WordPress training catalogue has its own public-cohort schedule and pricing if your team wants the catalogue cohort outside an engagement. Within an engagement the delivery is tailored to your specific build — same curriculum, your context, your dashboard.
Starting smaller is never a mistake
Who this is for
- ✅ You operate a real WooCommerce shop today with catalogue, customers, and revenue history.
- ✅ The original build is in your way — integrations are manual, the checkout does not handle what you now sell, or the performance is costing conversions.
- ✅ You have one or two specific integrations or customisations that need to land cleanly: 3PL, B2B pricing, subscriptions, multi-currency, accounting feed.
- ✅ You have an operations team running the shop and the build has to fit how they actually work.
- ❌ New shop launching for the first time with up to 50 SKUs — that is Starting Out.
- ❌ National brand with multi-warehouse fulfilment, 1,000+ SKUs, and multi-channel retail integrations — that is the National flagship.
- ❌ A brand or marketing site without a real product catalogue — Owner-Run Sites fits better.
Considering a different E-commerce tier?
Just launching the first shop? Starting Out at $6,500+. National brand with fulfilment complexity and multi-channel retail? National flagship at $60,000+. Different shape entirely? All services.
